Digital Journal

The Science of Audio Ads: How and Why They Affect Your Subconscious


Initially, the concept of audio ads was slowly welcomed in the market. Still, when advertisers understood what significance it started to hold at that time, they urged to go for audio ads as their foremost marketing strategy. Reportedly, the percentage of digital audio advertising has hit 57.5% (1) . It is briskly spreading its arm in the market and it has given tough competition to visual ads in recent years as a whole but do you know what is the science behind audio as getting through our skin more efficiently? 

The answer resides in a scientific study stating that people tend to remember things and aggregate them more aptly when they perceive information through ear holes. Whatever we hear gets channelized through our consciousness, and then it is passed into the subconscious chamber of our mind, where it is repeatedly circulated in the brain through sequential time periods. This theory could be applied as an explanation of why we retain audio ads in our minds. 

Audio or transitional sound waves are part of our life but are more like a background element in our daily routine. According to the stats of the survey, It was found that 97% of surveyed individuals use a smartphone to listen to music as their daily routine (2).

It should be asserted that in this given data, there are different types of individuals, who use music and audio mediums for other purposes, some while doing chores, studying, as a therapy, while driving and whatnot. But during all this time when you are engulfed the information along with the audio is getting gathered in the private pool of information in your subconscious. 

So Audio ads are also a type of subliminal advertisements that activates our thoughts or emotions concerning our minds or could be used to reach the target audience without generating the feeling of irritability towards the particular brand of a product. Audio ads reach users at the time while they are vibing with their favorite songs playlists or podcasts and here we are not hurling the big story-like ads on our audience as audio ads are of quite short duration.Nowadays audio ads are used to build up brand awareness, increase the hype of a product, spreading knowledge about the respective topic and many more such actions for increasing the brand’s reach and market value. 

This art of subliminal advertisements is proved to be fruitful as it incorporates signals in our minds. Audio ads rely on the property of repetition; the more the user comes across the ad the more it builds the strong image of the product in your mind. An example could illustrate it; that if you are daily listening to the ad of Adidas on Spotify or some other music platform,it will eventually build a sense of hidden suggestion in your mind that you are supposed to purchase from that brand only so after some days when you go to buy some stuff or shoes, ultimately your mind will provoke you to purchase from Adidas only as you had a lot of previous encounters with the audio ad of that brand. It leads to a sense of satisfaction for the customer also. 

So If you are also an advertiser who wants to capture the attention of people by these reliable tactics then PayTunes is here for you. PayTunes is a programmatic audio ads platform that works as a bridge between audience and advertisers and provides increased engagements and impressions in all media platforms that you can track by yourself. PayTunes has a prominent and promising track record of increasing the engagements and brand value of innumerable advertisers by placing their ads in soaring high music streaming apps and platforms and diminishing the chances of skipping them leading to increased ad Completion rate or Listen Through Rates (LTR) . Listeners are supposed to listen to short and crisp on point ads before, in between or at the end of the musically curated songs or podcasts. 

Audio ads as a marketing strategy has now become a trend among leading brands who are striving to reach their growing audience. PayTunes being the 1st aggregator of audio ad platforms has made it easy for all to make their presence known in prime platforms. 

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