Digital Journal

The Rise of the Regional Agency – Smart and Creative Talent Outside Of CBDs 


Small, medium and large businesses are constantly looking to improve. Over the past few years, particularly in the heat of COVID, many business owners partnered with marketing agencies to expedite profits, increase brand awareness and stay afloat. Some of the best marketing talent and the best-value marketing services can now be found in regional Australia. The rise in popularity of marketing agencies has become particularly prevalent as business owners have realised that the help of a professional can achieve faster results, warmer leads and more consistent conversions. 

One particular agency that has helped bring success to many businesses in various industries is Banter Group. Located in regional NSW, Banter Group is passionate about showing business owners that marketing agencies can be different. The team of 18 believes in standing apart from the typical CBD-style marketing agency by bringing a can-do attitude to every client they work with. From the smallest businesses looking to accumulate more customers to the largest corporations seeking ways to overcome competitors, Banter Group has helped over 330 business owners unlock physical and digital marketing success. 

Founded in 2018 by Valentina Borbone, Banter Group is all about making a difference to the clients they work with by getting on their level. They don’t believe in talking to their clients in meaningless marketing lingo or delivering roundabout marketing strategies. Every campaign they facilitate is packed with meaning and purpose, well-aligned with the business owner’s short-term and long-term goals. Valentina also believes in flexible working arrangements for her staff to balance work and family life. For this reason, someone is always available to chat when business owners may need support or direction. 

 Above this unique structure, Banter Group also provides several service options for business owners to choose from. Rather than only having a few packaged deals available, business owners can pick and choose the services they require to scale their company to unprecedented heights. 

​​“Clients are respectful of our experience and value our contribution. They use as much of us as they need, when they need us.”

Some of the services business owners can choose from include: 

  • Brand Design 
  • Marketing Strategy 
  • Creative and Graphic Design 
  • Social Media Management 
  • Campaign Planning 
  • Campaign Implementation 
  • Videography 
  • Photography 
  • SEM & SEO 
  • Digital Media Buying 
  • Marketing Training & Coaching

Banter Group’s ability to follow through on all deliverables was quickly noticed within the local and surrounding communities. Despite being a small, regional business which doesn’t fit the ‘typical’ marketing agency structure, within four years, they have helped bring marketing success to over 330 businesses. They were also awarded Outstanding New Business in the Southern Highlands in the Local Business Awards 2018 at just 8 months old.

If you are a business owner keen on working with a marketing agency that does things differently from the regular CBD-type business, Banter Group is always happy to help. Get in contact with them today to uncover quality results and out-of-the-box solutions for your company.  


Morris is a Technology enthusiast and a writer by night. He has been a part of eTrendy Stock for quite some time and he contributes knowledgeable news articles from the Technology niche.

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Morris is a Technology enthusiast and a writer by night. He has been a part of eTrendy Stock for quite some time and he contributes knowledgeable news articles from the Technology niche.

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