Zach Czerkas Is Becoming the Face of Web3 Branding and Marketing—and Projects Like  CoinMarketCap Are Taking Notice

As the Web3 industry shifts from speculation to substance, one thing is becoming clear: visibility  alone isn’t enough. In a space fueled by innovation but often starved of trust, branding has become the  real differentiator. And few understand that better than Zach Czerkas.

At a recent CoinMarketCap event—the “Home of Crypto” itself—Zach made an unmistakable  statement, not just with his signature Louis Vuitton suit, but with his presence. He wasn’t there as a  spectator. He was there as a strategist, advisor, and operator. Behind the scenes, Zach has been  working with some of the most notable Web3 projects in the space to help refine their message, build  cultural relevance, and expand their global reach.

With over 8.8 million followers on Instagram, Zach’s influence speaks for itself. But what makes him  a force in Web3 isn’t his audience—it’s his ability to translate blockchain complexity into mass market credibility. “You can have the best tech in the world, but if your brand isn’t understood or  respected, you’ll never reach the right people,” Zach says.

It’s this rare fusion of deep marketing expertise and native Web3 fluency that’s made Zach one of the  go-to branding consultants in the crypto space. From token projects to DeFi protocols to digital  identity ecosystems, Zach has quietly become the secret weapon behind several high-growth launches.  His edge? Real-world influence and a no-BS approach to branding.

One of his more visible collaborations has been with CoinMarketCap—the global leader in crypto  data, price tracking, and market analysis. But while CMC is known for its tech backbone, its branding  strategy is now evolving to resonate beyond developers and traders. That’s where Zach comes in.  Helping top-tier Web3 brands craft a story that sticks in an industry known for short attention spans  isn’t easy. But it’s where Zach thrives.

More than just marketing buzzwords, Zach builds brands that inspire trust, demand attention, and  create loyalty. He understands that Web3 isn’t just about decentralization—it’s about decentralizing  influence. And that means empowering founders, projects, and communities to own their narrative,  amplify their voice, and scale their vision.

In his role as Ambassador and Global Expansion Leader at one of the most trusted web3 media  agencies, Zach continues to bridge the gap between traditional branding and emerging tech. Whether  it’s guiding early-stage crypto startups or advising unicorns looking to reposition, his work is paving  the way for a new era of transparent, humanized branding in Web3.

As the space matures, the projects that will rise to the top aren’t necessarily the most technical— they’ll be the ones who understand how to build trust, inspire community, and communicate value  clearly.

And right now, Zach Czerkas is helping lead that charge.