By The Veblen Director Programme is proud to announce the appointment of five of its members to the Advisory Board of Know It Broker, a fast-growing provider of immersive, simulation-based leadership training and team development solutions. The new advisory collaboration supports Know It Broker’s mission to transform leadership development through immersive, experiential learning. By combining behavioural science with tools like simulation, AI, and virtual reality, Know It Broker delivers tailored training that helps leaders and teams act with greater awareness, agility, and impact in an ever-evolving world.
Berlin, Germany / Dubai, UAE – 21 July 2025 — The Veblen Director Programme is proud to announce the appointment of five of its members to the Advisory Board of Know It Broker, a fast-growing provider of immersive, simulation-based leadership training and team development solutions.
The new advisory collaboration supports Know It Broker’s mission to transform leadership development through immersive, experiential learning. By combining behavioural science with tools like simulation, AI, and virtual reality, Know It Broker delivers tailored training that helps leaders and teams act with greater awareness, agility, and impact in an ever-evolving world.
“We’re proud to be joined by a group of skilled and committed advisors to help guide our journey,” said Grzegorz Mucha, Founder of Know It Broker. “We value their versatile talents and look forward to building high-integrity governance and insight-driven policies. Together, we will shape a better business—ready to serve our clients in building sustainable, future-ready teams and organisations.”
“Today’s learners demand relevance, speed, and real impact,” said Maciej Robakiewicz, Lead Trainer at Know It Broker. “We understand this shift and are building the future of immersive training for the 21st century. I’m honoured to contribute to this evolution.”
Appointed Advisory Board Members
Anjit Ahuja, a UK-qualified governance and risk executive with over 20 years of international experience across listed companies, sovereign-linked entities, and global consultancies, joins the Advisory Board. A Chartered Accountant and Certified Auditor, Anjit is known for enabling ethical growth and strategy-aligned transformation.
“Joining Know It Broker’s Advisory Board allows me to contribute to a mission that blends innovation with real-world impact. Immersive learning is the future of leadership development, and Know It Broker is leading the way. I look forward to supporting the team as we scale this vision from Europe to the Middle East and global markets.”
— Anjit Ahuja, Advisory Board Member, Know It Broker
Tariq Syed, a digital strategy and innovation leader, joins the Advisory Board. Known for building future-ready organisations, Tariq brings expertise across AI, SaaS, fintech, healthtech, and telco sectors—combining product leadership with deep experience in business transformation and scalable growth.
“Know It Broker is reshaping leadership development by combining VR, AI, and behavioural science in ways that resonate with my passion for technology-driven transformation. I look forward to contributing to this important mission.”
— Tariq Syed, Advisory Board Member, Know It Broker
Ashley Bird is a senior commercial strategist and culture transformation specialist, with over two decades of international experience focused on aligning strategic vision with operational excellence to drive sustainable growth and build high-performing teams.
“Being part of the Know It Broker board aligns with my commitment to shaping the future of learning. Immersive technology creates new opportunities to help people grow, connect, and unlock potential.”
— Ashley Bird, Advisory Board Member, Know It Broker
Rafik Adel Zahy is a Business Development Director, Strategic Growth Specialist, and IFC Certified Corporate Governance Director with over 15 years of international experience scaling global businesses across B2B, pharmaceutical, specialty chemicals, and nutraceutical sectors. He brings deep expertise in market expansion, stakeholder partnerships, and corporate governance.
“Know It Broker’s use of VR, AI, and simulation technologies is creating immersive leadership and team training experiences that deliver real results. I am committed to supporting their expansion and bringing these next-generation tools to organisations worldwide.”
— Rafik Adel Zahy, Advisory Board Member, Know It Broker
Pete Lysak is a brand, marketing, and research strategist with 25 years of experience working with startups and global enterprises. Based in Dubai, he is an active contributor to the region’s innovation and impact ecosystem.
“Know It Broker’s unique combination of tools and partners is transforming organisations from within, acting as a true talent multiplier. Organisations that value their people should consider Know It Broker a game-changing partner.”
— Pete Lysak, Advisory Board Member, Know It Broker
About the Partnership
This engagement reflects a shared commitment to innovation in leadership development and the power of aligned governance in scaling sustainable business impact. The Veblen Director Programme equips experienced professionals with the tools and frameworks to serve on boards and advisory councils, strengthening purpose-led organisations around the world.
About Know It Broker | Better Learn Immersive
Know It Broker delivers immersive, customised leadership and team development experiences designed to spark real behaviour change. Blending behavioural science with cutting-edge tools like roleplay, virtual reality, and AI-powered simulations, their programmes are highly engaging, measurable, and tailored to each organisation’s goals. With a global network of expert facilitators and technology partners, Know It Broker brings context-specific learning to life—whether through targeted workshops or full-scale experiential journeys. It’s learning built for today’s pace, today’s people, and tomorrow’s performance.
Learn more:
www.knowitbroker.com
About the Veblen Director Programme
The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.
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