Digital Journal

This family business is disrupting the tech world – and helping kids in need


Profit margins and cut-throat competition often dominate the business world, but every now and then, a company comes along that truly stands out for its commitment to making a positive impact. These businesses remind us that success isn’t just about the money. They show us that you can be profitable while also being compassionate and giving back to the community. It’s a refreshing change and a great reminder that good business can also mean doing good in the world.

Orthoplex Solutions isn’t just focused on providing top-notch web and app development services. They’ve also extended their philosophy of care to a social responsibility initiative that supports underprivileged kids in Canada and the US. The corporate social responsibility (CSR) business model essentially revolves around companies taking action and participating in activities to give back to society. This approach has been gaining momentum in recent years, and it’s not hard to understand why. With the world becoming increasingly interconnected, businesses now bear a greater responsibility to consider their impact on society. In fact, a significant 70 percent of Americans believe it’s either “somewhat” or “very important” for companies to step up and contribute to making the world a better place.

Right from the start, Michael, Fady, and Magy Salib, the founders of Orthoplex Solutions, knew that true success wasn’t just about financial gains. It’s about the positive change you can bring to the world. That’s why these three siblings created Dayra, the world’s first free online store for children in need. And they don’t just talk the talk—they’ve pledged to donate 1% of their annual revenue to initiatives that support underprivileged children who otherwise wouldn’t have access to such simple pleasures. By partnering with food banks, they ensure that these gifts reach the families who need them most. This initiative isn’t just about giving away toys; it’s about sharing their love for technology and robotics and providing joy and inspiration to children who face tough circumstances.

The memorable moments that sparked an idea

When the founders were just kids, their mom had this amazing tradition. She’d take them to orphanage homes with bags full of gifts. They’d spend quality time with the kids who were always so excited about their new toys. Those moments left a lasting impression on them, sparking a desire to spread joy and make a difference. 

Inspired by these experiences and fueled by a passion to impact more lives, the founders ventured on a journey to create something bigger than themselves. And voila, Dayra was born! 

Dayra’s founders understand the struggles that many families face, where affording the simple pleasures that others take for granted is a challenge. According to the United States Census Bureau, more than fifteen million children under the age of eighteen or over 20 percent live in poverty. Additionally, at least 20-30 percent of families below the poverty threshold lack the basic financial, material, or social resources to meet their children’s needs. Given this reality, these children might not even have the privilege of owning toys, as their families are solely focused on surviving day by day with limited resources. It’s heartbreaking and devastating when you think about it because playtime isn’t just about having fun; it’s essential for a child’s development. Research shows that play helps kids learn how to plan, organize, and get along with others. Plus, it teaches them how to manage their feelings and cope with their emotions . And that’s not all – playing also boosts language, math, and social skills. So, when kids don’t have toys to play with because their families are struggling financially, it means they’re missing out on all these important benefits. And that’s why it’s so important to support initiatives that help provide toys and opportunities for play to kids in need. For families where toys are more of a “maybe someday” luxury than a regular thing, receiving them for free can be a total game-changer, opening up new avenues for learning and exploration. 

This initiative is also about boosting their morale and spreading hope in communities facing adversity. Life is tough, and for many families, every day is a struggle. That’s why providing free gifts for kids and a special gift-unwrapping experience is so important. It’s a moment of joy and excitement in the midst of hardship, a reminder that there is kindness and generosity in the world. And with every toy comes an inspiring message, a ray of hope that aims to instill resilience and optimism in these kids’ lives. Because even in the darkest of times, a small act of kindness can make all the difference, lighting up the path ahead and paving the way for a future filled with hope and positivity.

What’s Next For Orthoplex Solutions 

With Dayra up and running, they’re committed to giving out more and more toys for free to the kids who need them most, directly contributing to improving countless children’s lives.

There’s no denying that Orthoplex Solutions is guided by a strong sense of purpose. For the founders, achieving personal and professional success is fantastic, but knowing they’re impacting lives, spreading hope, and making the world a better place is what truly drives them to keep going. 

Ready to make a difference? Visit Dayra today to learn how to contribute to their heartwarming cause! The beauty of getting involved is that every single effort, no matter how small, contributes to the bigger picture of creating positive change. Imagine the joy and excitement on a child’s face when they unwrap a new toy, something they might have never experienced before. Your contribution can make that moment possible.

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