Digital Journal

The Future of Advertising: How Cashtree Leverages Blockchain for Greater Transparency and Efficiency


Cashtree, Indonesia’s foremost mobile advertising platform, today announced a pioneering implementation of blockchain technology to revolutionize its operations within the advertising industry. This groundbreaking approach seeks to enhance the transparency, efficiency, and fairness of its services while offering unparalleled advantages to its users, advertisers, and clients in the digital era.

Blockchain, the decentralized technology underpinning cryptocurrencies, has emerged as a disruptive force across numerous sectors due to its capabilities for promoting transparency, security, and decentralization. Cashtree’s bold move to incorporate this technology into its operations signifies a significant step in transforming not only the digital advertising landscape but also introducing a novel way for users to engage with the digital economy.


“We are not merely jumping on the blockchain bandwagon. This is about creating tangible and measurable value for our users, clients, and advertisers,” said Bonifacio Renanda, Chief Crypto Officer of Cashtree. “We are building a future where the power of blockchain is leveraged to verify analytics, validate demographics, and establish a more reliable, secure, and transparent advertising space.”


With the integration of this technology, Cashtree will revolutionize the advertising-selling process. Advertisers will be empowered to trace the journey of their ad placements, thereby ensuring that their investments are well-utilized. Furthermore, Cashtree’s adoption of blockchain will enable the provision of a tamper-proof and verifiable record of user behaviors and demographic information, ensuring accurate, real-time insights for advertisers.

However, the innovation does not stop there. By embracing blockchain, Cashtree also aims to establish a more equitable advertising space. This technology will pave the way for a decentralized advertising platform where all parties, including businesses, consumers, and advertisers, can interact in a secure and transparent environment, eliminating the possibility of fraud.


Moreover, Cashtree plans to enhance its mobile application by introducing the Cashtree Token (CTT). This blockchain-based rewards system will serve as incentives for users inside of the Cashtree app, offering benefits such as staking features, exchange options for vouchers, and token withdrawal through listed exchanges. This democratization of the digital economy is designed to grant users more control over their online interactions, further embodying Cashtree’s mission to be the “gateway” of Crypto adoption in Indonesia.


“Blockchain technology is transformative, and its applications in the advertising space are just beginning to be realized,” Renanda said. “At Cashtree, we’re not only proud to be leading the way in this regard but also in leveraging this technology to provide our users with the benefits of crypto and thereby democratizing the digital economy.”


In line with this transformative innovation, Cashtree will launch educational initiatives and support systems for its users. These will provide crucial guidance on blockchain and cryptocurrency, aiming to bridge the gap between the traditional economy and the digital economy. Cashtree’s vision is to become the driving force behind digital literacy and cryptocurrency adoption in Indonesia, helping users to take full advantage of the opportunities provided by blockchain technology.


“Through this initiative, we hope to cultivate a deeper understanding of the potential and value of blockchain technology among our users and the wider public,” said Renanda. “It is crucial for us to provide the necessary support and resources as we venture into this new territory.”


About Cashtree

Cashtree is a leading mobile advertising platform in Indonesia, committed to providing innovative solutions for businesses and advertisers. By leveraging cutting-edge technology, Cashtree offers tailored advertising services that ensure effective audience engagement and boost business growth. The platform has been installed by more than 10 million users, demonstrating its influence and reach within the region.


For further information, please visit


Press Contact:

Cashtree PR Department

Email: [email protected]

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