The F Sigma honors brands and institutions with enduring excellence through the First Class Award 2025, focusing on Indonesia’s luxury scene.
Jakarta, Indonesia, 6th Jan 2026 – The F Sigma is a luxury-focused ecosystem operating at the intersection of creative strategy, brand storytelling, media publishing, curated community, and strategic marketing practice. Founded by Rachel Octavia and headquartered in Jakarta, Indonesia since 2017, The F Sigma reaches a new milestone this year with the launch of the First Class Award, an editorial distinction created to honor brands, destinations, and institutions that demonstrate enduring excellence, clarity of purpose, and meaningful contribution to the luxury landscape.

Initiated by The F Sigma through its regional luxury lifestyle magazine The F People, distributed across Indonesia, Singapore, and Malaysia, the First Class Award is conceived as a published standard rather than a competitive accolade. Recognition is extended through long-form editorial observation, market intelligence, and category-specific evaluation, focusing on consistency, real-world performance, and cultural relevance over time. Institutions are not selected for visibility or scale, but for how quietly and reliably they set benchmarks within their fields.
The First Class Award 2025, with its inaugural focus on Indonesia, recognizes the following honorees:
First Class Award 2025 Honorees
- Four Seasons Hotel Jakarta — First Class Culinary & Suite Experience
Recognized for destination dining and all-suite hospitality elevated by thoughtful cuisine and precise service. - Sampoerna Strategic Square — First Class: City Landmark of Distinction
Recognized for an architectural design that combines visual impact with operational intelligence, performing seamlessly under complex urban and event demands. - Shalia The Contour Club — First Class in Body Architecture
Honored for its disciplined, personalized approach to non-invasive body contouring where wellness is treated as a measured and refined system. - Goodrich — First Class Interior Maison
Awarded as a trusted materials partner delivering aesthetic integrity, technical performance, and long-term reliability across interior projects. - Denza — First Class Scalable Innovation
Honored for translating electric mobility into a user-centered luxury system designed for real Asian lifestyles and daily use. - Amanjiwo — First Class Destination Sanctuary
Awarded for composing stillness and restoration through architecture, place, and whisper-soft service overlooking Borobudur. - Arran — First Class Island Distillery of Character
Recognized for a modern island whisky expression balancing clarity, character, and consistency across its portfolio. - Plataran Group — First Class Cultural & Culinary Heritage
Honored for transforming Indonesian heritage into living hospitality rooted in culture, architecture, and gracious service. - Jungle Gold Chocolate — First Class Award for Indonesian Artisan Chocolate
Recognized for elevating Indonesian cacao through ethical sourcing and meticulous bean-to-bar craftsmanship. - The Meru Sanur — First Class Award for Contemporary Heritage Luxury Resort
Awarded for reinterpreting Balinese heritage into a contemporary luxury resort grounded in place and cultural continuity. - Apéritif by Viceroy Bali — First Class Award for Fine Dining Excellence
Recognized for transforming fine dining into a complete storytelling experience, where cuisine, service, and setting move in deliberate harmony. - Komang Tri Jewelry — First Class Award for Ethical Jewelry Craftsmanship
Honored for preserving Balinese craftsmanship through responsible sourcing and contemporary design integrity. - Yacht Sourcing — First Class Award for Craftsmanship in Bespoke Yachting
Recognized for its mastery in bespoke yacht sourcing where technical excellence meets long-term ownership experience.

The F Sigma extends its congratulations to all First Class Award 2025 honorees, whose work reflects discipline, integrity, and a commitment to excellence that elevates their respective fields. Their contributions set meaningful benchmarks within Indonesia and signal Southeast Asia’s growing role as a source of ideas, craftsmanship, and enduring luxury standards.
With its 2025 focus centered on Indonesia and a planned expansion to Malaysia and Singapore in 2026, the First Class Award by The F Sigma establishes itself as a regional reference point, quietly documenting excellence and offering global acknowledgment to those who do not seek attention, yet consistently earn it.

About The F Sigma
The F Sigma is a luxury ecosystem founded by Rachel Octavia, specializing in creative strategy, brand storytelling, and strategic marketing. Operating from Jakarta, Indonesia, since 2017, it connects brands with curated communities, offering comprehensive editorial and media publishing platforms. The F Sigma operates The F People, a regional luxury lifestyle magazine that aims to spotlight the finest brands and institutions in Southeast Asia.
Media Contact
Rachel Octavia
Founder, The F Sigma
Email: [email protected]
[email protected]
Website: The F Sigma
Media Contact
Organization: The F Sigma
Contact Person: Rachel Octavia
Website: https://thefsigma.com/
Email: Send Email
City: Jakarta
Country:Indonesia
Release id:39895
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The F Sigma Announces First Class Award 2025 Honorees
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