The China Shenzhen International Cross-border E-commerce Trade Expo promotes the development of global trade

The 8th 616 Global Cross-border E-commerce Festival and the 10th Shenzhen International Cross-border E-commerce Trade Fair will be held at the Shenzhen Convention and Exhibition Center in Guangdong Province, China, from June 16th to 18th. With the theme of “Cultural Cross-border, Brand Going Global, Smart and Strong Nation”, the exhibition covers multiple fields including AI intelligence, direct sales, smart manufacturing, green platforms, cross-border finance and taxation, intellectual property, cross-border logistics, overseas warehousing, financial payment, platform technology, etc. It showcases the new quality and productivity of cross-border e-commerce in a full chain, high standard and one-stop manner. It attracted a large number of exhibitors, buyers and visitors from all over the world.

As the annual event of the global cross-border e-commerce industry, this year’s exhibition covers an area of 40,000 square meters and attracts more than 1,500 exhibitors and over 30 industrial belts from around the world, covering a wide range of products such as 3C electronics, home furniture, home textiles, children’s shoes, clothing and accessories, baby toys, hair care, false eyelashes, children’s strollers, etc., forming a strong lineup of “industrial belt clusters + brand matrix”.

During the event, a series of large-scale forums and thematic activities were held, including the opening ceremony main forum, the annual awards ceremony, the Global Cross-border E-commerce Sellers Conference, the Emerging Platform Special session, the government/industrial Belt cross-border E-commerce Special session, the AI Technology Frontier Exploration Summit, and the talent special session, to showcase the entire chain of cross-border e-commerce in all aspects. Among them, the presentation of authoritative awards is one of the highlights of this year’s event, in collaboration with “Great Brand” to comprehensively recognize the outstanding achievements and significant contributions of the cross-border e-commerce industry from six dimensions: brand, person, industrial belt, service, talent and platform.

This year’s event also introduced the AI smart tour function, achieving a multilingual and barrier-free smart tour experience through innovative methods such as intelligent body access, portrait matching, and best-selling product maps. Meanwhile, the “Seller – Industrial Belt – Platform” matchmaking event also offers a win-win opportunity for all three parties. Through precise matching and empowerment, it effectively addresses the pain points of sellers, provides source empowerment for industrial belts, and expands the platform ecosystem.

In terms of media channel promotion, the organizers have attracted over 10 million AD traffic through large-scale advertising campaigns, including online media matrix, giant screen advertising, subway car advertising and outdoor advertising, and reached over 1 billion audiences and over 100 million media exposures.

Looking at the international market, global cross-border e-commerce is experiencing a stage of rapid growth, with China’s cross-border e-commerce growing at the most rapid pace. Global cross-border e-commerce transactions are expected to reach $4.8 trillion in 2025, up 67 percent from 2020, according to German business data platform Statista, and China’s cross-border e-commerce exports are projected to grow to 6.9 trillion yuan in 2025. The huge market offers historic opportunities for global sellers and e-commerce platforms: Emerging platforms such as TikTokShop and SHEIN are driving the sale of e-commerce products, the consumption potential in markets such as Latin America and the Middle East continues to be unleashed, innovative tools such as digital RMB cross-border payment are reducing transaction costs, and many regions in China have set up special “export rebate zones” for cross-border e-commerce, promoting high-quality Chinese e-commerce products to the global market. It has boosted the global economic and trade boom.

Against this backdrop, China’s cross-border e-commerce has played an important leading role: In terms of industrial layout, China’s 165 cross-border e-commerce pilot zones have covered 31 provinces, forming a coordinated development pattern of “the east leading and the central and western catching up”. Chinese cities such as Shenzhen and Hangzhou have continued to innovate and have achieved digital transformation of manufacturing through cross-border e-commerce. By the end of 2024, China’s cross-border e-commerce imports and exports reached 2.63 trillion yuan, up 10.8% year-on-year, and this growth trend continues in 2025, with Guangzhou’s cross-border e-commerce exports reaching 65 billion yuan, up more than 50% year-on-year. ; The number of enterprises has exceeded 120,000, and the cumulative number of overseas registered trademarks has exceeded 30,000, accelerating the process of branding.

On this basis, China’s economy is developing well. According to relevant data, China’s gross domestic product grew by 5.4 percent year-on-year in the first quarter of 2025. In terms of industrial production, the added value of industrial enterprises above designated size rose by 6.3% from January to May. Consumer markets gradually picked up, with total retail sales of consumer goods increasing by 5 percent from January to May and by 6.4 percent year-on-year in May alone. Investment structure continued to improve, manufacturing investment rose 9.2%, and fixed asset investment grew steadily. Export trade performed well, with the total value of goods trade reaching 17.94 trillion yuan in the first five months, among which cross-border e-commerce exceeded 200 billion yuan. At the same time, the new quality of productivity was strong, with the output of new energy vehicles, solar cells and other products growing at a high speed, and the supporting role of scientific and technological innovation in economic growth becoming increasingly significant.

Through various forms such as exhibitions, professional matchmaking, forums and live streaming, this event brings together resources from the entire global cross-border e-commerce industry chain to expand the global market and promote the development of the global economy and trade.