By This Marks the Second Award Win for the PR Agency in 2025
United States, 30th May 2025 – Prism PR has earned the title of Best Digital PR Linkbuilding Agency of 2025, a recognition that highlights the firm’s effective results-driven business model under the leadership of veteran PR executive Rick Pendrick. This marks the second Digital PR Linkbuilding award for Prism this year, establishing the agency as a major player in an evolving PR industry increasingly relying on digital success.
The agency, established in 2019 by industry veteran Rick Pendrick, has transformed how companies win at SEO through its digital linkbuilding services that concentrate on securing premium backlinks from high-authority domains—connections that conventional SEO agencies typically struggle to obtain. In 2025, the company says its digital PR linkbuilding campaigns average 20.1 backlinks per month with an average domain authority of 76.9.
Unlike standard industry practices, Prism implements a performance-based payment structure, charging clients exclusively for successfully placed backlinks with domain authority ratings between 90 and 50. These strategic connections have proven to enhance web traffic, elevate Google search rankings, and strengthen brand credibility.
Pendrick launched Prism after accumulating 25 years of PR expertise, including work at Rubenstein Associates with prominent clients. His career path then led to the sports, where he directed public relations for international expansion efforts and managed campaigns across 15 global offices. His campaigns were credited by leadership for directly resulting in multimillion dollars in revenue. Prior to founding Prism, he served as the head of Corporate Communications, collaborating directly with the organization’s Chairman and CEO for a five-year period.
The agency’s effectiveness is demonstrated through impressive case studies across multiple industries. One notable success involved a client, where Prism secured 3,862 backlinks and media mentions over a five-year partnership. These high-quality placements, with an average domain authority of 77.3, contributed to growth that earned them recognition as the 118th fastest-growing company in America according to Inc. 5000.
Another impressive achievement comes from a portfolio of three affiliate websites where Prism secured 1,489 editorial backlinks with an average domain authority of 73.9. The campaign led to significant traffic and revenue growth across all three properties, ultimately resulting in their acquisition by a global leader in digital customer acquisition.
What sets Prism apart is its approach to linkbuilding as primarily a public relations function rather than a marketing activity. “Linkbuilding is usually handled by digital marketers, which is a glaring disconnect because pitching stories to reporters is a job for a PR expert who has pitched reporters every day for decades,” the company explains.
The firm emphasizes that their backlink strategy is “100% White Hat,” avoiding guest posts or paid placements which Google does not reward and which could result in penalties impossible to recover from. Instead, they focus on developing newsworthy, data-driven industry studies to post on their client’s website and once it is live they conduct a robust PR campaign which results in coverage from real reporters at legitimate media outlets.
With a diverse client portfolio spanning from startups to Fortune 500 corporations, Prism’s innovative approach to digital PR continues to establish new benchmarks in the industry, validating their recognition as this year’s leading digital PR linkbuilding agency.
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