By PR to SKY has once again redefined large-scale outdoor advertising by executing a powerful, multi-billboard takeover in the heart of Times Square. Spanning more than ten of the area’s most prestigious digital screens—including the iconic Nasdaq Tower and the Midtown Financial (MiFi) Building—the campaign delivered exceptional global exposure for São Paulo FC Day, a forward-looking initiative centered on the club’s financial future and institutional transformation.
At the core of the campaign was a striking video message introducing São Paulo Day, an international discussion platform spearheaded by Brazilian entrepreneur Diego Fernandes. The initiative focuses on strengthening São Paulo Futebol Clube through modern governance models, long-term financial sustainability, and global strategic dialogue. Showcasing this message in Times Square positioned the club not only as a sporting institution, but as a globally relevant organization aligned with international business and leadership standards.
Dominating One of the World’s Most Watched Locations
By activating multiple high-traffic billboards simultaneously, PR to SKY enabled unparalleled visibility and repetition. Campaign content ran at an average of 5,000 impressions per day across the network, capturing the attention of millions of pedestrians, tourists, investors, and digital viewers from around the world. Strategic placements on the Nasdaq Tower and surrounding financial district displays further amplified the message, reinforcing credibility, prestige, and global reach.
Why Brands Choose PR to SKY
PR to SKY’s success lies in its ability to combine speed, scale, and seamless execution. The agency offers a fully integrated service model designed to meet the demands of today’s fast-moving global brands:
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Ultra-Fast Communication: Client inquiries are typically answered within minutes, ensuring smooth coordination at every stage.
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Accelerated Launch Timelines: Campaigns move rapidly from concept to live execution, significantly faster than traditional advertising workflows.
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Accessible Premium Exposure: Despite operating in elite advertising locations, PR to SKY provides flexible and competitive pricing structures.
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End-to-End Management: Creative production, billboard activation, and professional on-site photo and video documentation are all handled in-house.
Extending Impact Beyond Times Square
The visibility doesn’t stop in New York. Each campaign is supported by a robust global media strategy that includes the preparation and distribution of press releases to more than 100 international publications, such as Business Insider, Benzinga, and Digital Journal. This ensures that a single Times Square appearance evolves into lasting digital visibility, authoritative media coverage, and high-value content for global marketing channels.
About PR to SKY
PR to SKY is a leading international PR and outdoor advertising agency specializing in iconic billboard placements and global media amplification. By merging premium physical visibility with strategic digital distribution, PR to SKY empowers brands, organizations, and leaders to build international recognition and long-term influence.
The post PR to SKY Takes Over Times Square with Landmark Multi-Screen Campaign Honoring São Paulo FC Day first appeared on Mediamark Digital.
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