By 
PR to SKY, a leading global public relations and media agency, has expanded its outdoor advertising offerings with an exclusive one‑day advertising campaign at the iconic Midtown Financial (MiFi) Tower in Times Square, New York City. This high‑impact campaign presents an exceptional opportunity for brands seeking global visibility and maximum exposure in one of the busiest and most photographed locations on the planet.
Located in the heart of Times Square, the MiFi Tower’s high‑definition LED display stands above the renowned New Year’s Eve Ball Drop sphere, making it a prime destination for brands that want to be seen by millions of daily pedestrians, commuters, and digital audiences around the world. This placement ensures that advertising content captures the attention of a diverse global audience, offering unparalleled marketing value.
The one‑day advertising campaign package offered by PR to SKY is designed to deliver maximum visibility in a single 24‑hour period. Advertisements displayed on the MiFi Tower are shown 200–300 times per day, with each placement lasting approximately 15 seconds. This high rotation rate ensures the campaign’s message reaches a broad audience at different times and in varied viewing contexts.
In addition to securing a premium billboard spot, participating brands receive professional photo and video documentation of their Times Square advertising moment. These professionally produced media assets are delivered to the client the same day, enabling immediate sharing on social media, corporate websites, and marketing channels to further extend the campaign’s reach.
To amplify visibility beyond the physical display, PR to SKY also prepares a detailed press release covering the Times Square advertising campaign, which is then distributed to a wide network of global media outlets. This media distribution strategy has the potential to place the campaign in over 100 international publications, including influential platforms such as Business Insider, Benzinga, Barchart, and DigitalJournal, thereby significantly expanding the message’s reach.
PR to SKY emphasizes planning and preparation as essential components of campaign success. Companies are encouraged to begin their PR and creative development 2–3 weeks before the scheduled ad day to allow sufficient time for content creation, strategic planning, and media coordination. This preparatory period helps to ensure that each campaign is executed smoothly and achieves optimal impact when it goes live.
The MiFi Tower advertising campaign is suitable for a wide range of brands and marketing objectives. Whether the goal is to launch a new product, promote a major corporate announcement, build international brand recognition, or celebrate a milestone, this Times Square activation offers a bold statement on a global stage. The combination of high foot traffic, landmark visibility, and media amplification makes it an ideal solution for companies looking to make a strong impression in a short time.
This type of high‑visibility outdoor advertising is particularly valuable because Times Square is not only a physical destination for millions of people each year but also a frequent subject of global media coverage and social media content. Ads displayed in Times Square often appear in news footage, travel videos, and user‑generated content, creating additional organic exposure beyond the initial campaign.
Brands that have leveraged similar outdoor advertising opportunities in New York have reported significant increases in brand awareness, social media engagement, and press coverage. PR to SKY’s expertise in international media strategy ensures that these campaigns are integrated with broader PR efforts, helping clients maximize ROI and achieve measurable results.
In summary, PR to SKY’s MiFi Tower Times Square 1‑Day Advertising Campaign represents a unique and powerful opportunity for companies eager to elevate their global presence. By combining a premium advertising location, high‑frequency display slots, professional media capture, and extensive press distribution, this campaign format offers unmatched exposure for brands ready to engage worldwide audiences in an iconic setting.
The post PR to SKY Launches Exclusive One-Day Ad Campaign at Times Square’s MiFi Tower first appeared on Mediamark Digital.
Comments