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Parks Project and toilet paper brand Who Gives A Crap offer stunning views from the porcelain throne with limited edition collaboration

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Los Angeles, CA – May 12th, 2025 – Qwoted Newswire – Inspired by a shared passion for forest preservation, eco-friendly toilet paper company Who Gives A Crap today launched limited edition toilet paper in collaboration with Parks Project, a lifestyle brand advocating for national parks.

The 100 percent bamboo, limited edition toilet paper invites anyone to enjoy the stunning beauty of the US national parks without leaving their bathroom. The wrappers of each roll feature beautiful, immersive photography of twelve national parks and include fun facts about the natural wonders.

The product packaging for the Who Gives A Crap x Parks Project rolls have been designed to represent both brands through distinct colorways on the box and the inside of the wrappers, all while complementing the awe-inspiring landscape photography.

Because traditional toilet paper requires cutting down 1 million trees daily, Who Gives A Crap makes toilet paper from raw bamboo and FSC certified recycled materials. The brand’s belief in making it fun to do good has driven its 50 percent profit donation model that supports water and sanitation projects around the world.

Both Who Gives A Crap and Parks Project are enterprises born out of a mission to help solve large environmental and social problems through the products people use every day. The collision of both brands’ bold designs has created a statement piece for nature lovers—turning every roll into a work of art for their bathrooms.

“Because of their commitment to reducing deforestation while providing clean water around the world, Who Gives A Crap aligns perfectly with our Leave It Better™ mission,” said Parks Project Co-Founder & CEO Keith Eshelman. “It’s exciting for us to work with a brand that also understands how applying thoughtful design to life’s different touchpoints can inspire people to be part of a bigger solution we can’t necessarily achieve on our own.”

Behind the design of lifestyle products that showcase a love of the wild is Park Project’s goal of protecting and preserving parklands for generations to come. The brand is committed to educating, advocating, volunteering, and activating park supporters to get involved in conservation and has, since 2014, donated more than $2.7 million to fund vital projects in parklands across the nation.

“The values alignment between Parks Project and Who Gives A Crap makes this collaboration a dream, not just for amplifying our respective social causes but for bringing our likeminded communities together,” said Danny Alexander, Who Gives A Crap Co-Founder and Chief of Product & Purpose. “We’ve both built thriving businesses through the devotion of customers who share our visions for doing good. We’re proud to give them a way to admire the national parks through a product that’s good for their bums and the planet.”

The super soft and super strong Who Gives A Crap x Parks Project toilet paper can be purchased beginning May 12. The 100% bamboo rolls are available for a limited time, exclusively on the Who Gives A Crap website, and feature the Great Smoky Mountains, the Grand Canyon, the Everglades, Zion National Park, Arcadia National Park, Joshua Tree, the Rocky Mountains, Yosemite, White Sands Desert, Olympic National Park, Arches National Park and Yellowstone.

 

Product Specs: Who Gives A Crap x Parks Project Limited Edition

Enjoy the beauty of America’s national parks from the comfort of your bathroom with 100% bamboo toilet paper wrapped in breathtaking photography from the nation’s natural wonders.

  • 100% Bamboo Double Length Toilet paper
  • 48 Pack – $75
  • 360 sheets (20% more than the average roll)
  • Soft and strong 3-ply
  • Our softest rolls, plastic free, helps reduce deforestation

About

Who Gives A Crap

Who Gives A Crap is a B Corp™ certified business, recognised for the highest levels of environmental and social impact. Their products are eco-friendly, made using recycled and sustainably managed sources that are FSC® Chain-of-Custody certified (C190271) and delivered to nearly 40 countries with complimentary carbon-neutral shipping.

The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of its profits to clean water and sanitation non-profits worldwide. To date, Who Gives A Crap has donated over $12 million to partners around the world that work with local communities to improve access to water, toilets and hygiene solutions. The company strives to continually reduce its environmental footprint whilst helping billions of people in need.

Parks Project

Parks Project, a certified B Corp, exists to transform park enthusiasts into park champions and encourage everyone to Leave It Better Than You Found It™. Established in 2014, Parks Project makes goods inspired by parks that are designed to give back and have donated over $2.7 million to fund projects in national, state, and local parks. For more information, visit ParksProject.us and @ParksProject.

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Media Contact

Full Name: Pamela Chinawah



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