By New York, NY – July 23, 2025 – Qwoted Newswire – Avenue Z, the leading marketing and communications agency pioneering AI Optimization, announced the release of its AIVx Report: The Fintech 100 – a landmark industry study and research report identifying the blockchain, digital banks, and payments brands currently leading in Large Language Model (LLM) visibility across platforms like ChatGPT, Gemini, and Perplexity.
The report arrives as traditional search marketing undergoes major disruption. In Q4 2024, Google’s global market share fell below 90% for the first time since 2015 (Statcounter), driven in part by rising adoption of AI-native platforms like ChatGPT and Perplexity. Developed by Avenue Z’s AI Council, the proprietary analysis evaluates which companies are most cited in AI-generated responses – and why. Drawing on 100+ LLM prompts and Q1 2025 data, the report uses Avenue Z’s proprietary Z-score to rank brands by frequency, sentiment, and authority. It also marks the latest innovation from Avenue Z’s award-winning AIO (AI Optimization) Solution, the first unified strategy combining SEO, PR, content, and communications to help brands lead in AI-driven search.
“Influence in the age of AI isn’t accidental, it’s architected – and we’ve developed the blueprint.” said Jeffrey Herzog, Founder and CEO of Avenue Z. “That’s why this research is so critical, it’s the validation for our approach. Our teams know the editors and the algorithms that matter most, and we help brands earn the authority they need to rise to the top of AI-generated search.”
Backed by 30 years of leadership in search marketing and digital strategy, Avenue Z’s AIO framework is purpose-built for how AI platforms actually process, surface, and rank brand content. As AI becomes the new battleground for visibility, strategy and digital assets – not advertising spend – is the real differentiator. For Avenue Z, this new approach is already delivering measurable results in visibility, conversion, and trust for enterprise clients.
“The brands winning in AI search visibility today aren’t simply those with the deepest pockets. They’re the ones strategically architecting their presence across multiple channels,” said Johnny Hughes, Avenue Z CMO and AI Council Chair. “Our Fintech 100 analysis reveals a stark reality: Just 15% of brands command 80% of AI-generated mentions. That’s not a coincidence, that’s AI Optimization (AIO) in action. This is where brand strategy meets algorithmic reality.”
The AIVx Report: Fintech 100 also highlights one of the most critical and often overlooked drivers of AI search performance – trusted media coverage. As generative AI platforms prioritize credible, high-authority sources in their outputs, high-impact PR is no longer just a brand reputation tool, it’s a core pillar of discoverability. With AI search, where visibility is shaped by source authority, PR has become more essential than ever.
“For Fintech brands, trust is everything, and high-quality PR is the signal AI systems trust most,” said Bristol Jones, VP and Managing Director of Avenue Z Miami. “The brands leading in AI search aren’t the loudest, they’re the most credible. At Avenue Z, we leverage PR as a visibility engine that is purpose-built to help brands rank and resonate in an AI-driven world.”
Key Insights from the Report:
- Concentration of Visibility: Just 15% of fintech brands captured over 80% of AI mentions, signaling an “answer engine” dynamic where only the most authoritative brands consistently surface. The top 5 fintech brands for AI Visibility are Stripe, Coinbase, Chime, PayPal, and Ethereum.
- Niche Leadership: Brands like Fireblocks, Helcim, and Stax gained high visibility by dominating specialized queries aligned with their strengths. One article in The Information drove more AI mentions for Helcim than hundreds of generic press hits.
- Media Matters: A single authoritative article can outweigh hundreds of mentions. Outlets like Nerdwallet, Business Insider, and Forbes dominated citation patterns – eight articles from Forbes were cited more than 97 times.
- Technical Optimization: High AI visibility correlates with mobile-optimized, semantically structured content, not just traditional SEO metrics. Stripe’s blog and developer documentation were cited by name in more than 13% of AI-generated responses.
The Top 25 Fintech Companies Ranking in AI Search:
- Stripe
- Coinbase
- Chime
- Paypal
- Ethereum
- Ally
- SoFi
- Binance
- Capital One
- Square
- Fireblocks
- Chase
- Discover
- Kraken
- Varo
- Wells Fargo
- Visa
- Bank of America
- Adyen
- Axos Bank
- Braintree
- Stax
- Helcim
- Circle
- Solana
To see the full Fintech 100 list and detailed methodology, download the full report here:
→https://avenuez.com/resources/fintech-100-lp/
About
Avenue Z is a tech-driven marketing and communications agency leading AI optimization, driving influence across all channels – from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence. AvenueZ.com
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