By GEORG Media announces strategic repositioning, including relocation and a new logo, under the leadership of Chief Content Officer and Chief Technology Officer Tobias Hager.
Munich, Germany, 10th Dec 2025 – GEORG Media, one of Europe’s leading media providers in the fields of architecture, landscape architecture, and urban planning, has made a significant leap into the future with a strategic relocation and rebranding effort. The company, which boasts over a century of heritage in specialist publishing, has moved its headquarters to Maximilianstraße 43, Munich’s prestigious location. This move signals GEORG Media’s continued growth, its increasing global influence, and its commitment to a modern, technology-first vision.
Pic-Subtitle: Tobias Hager, Chief Content Officer and Chief Technology Officer (left); Dominik Baur-Callwey, Chief Executive Officer and Publisher (right) – Photo by Magdalena Possert.
The move is accompanied by the unveiling of a new corporate logo, designed to reflect the company’s technological transformation and its digital-first strategy. The updated identity embodies GEORG Media’s strong commitment to innovation, and international expansion, with a focus on architecture, planning, and urbanism. This transformation is rooted in a vision developed by Tobias Hager, Chief Content Officer and Chief Technology Officer, who has led the company’s technological shift since 2020.
Technology-driven transformation under Tobias Hagers leadership
Since Tobias Hager joined GEORG Media as both CCO and CTO in 2020, the company has undergone a radical transformation. His technology-first strategy, which integrates AI, data intelligence, and next-generation distribution systems, has propelled GEORG Media into new heights of digital reach and influence. Hager’s leadership has been integral to the development of data-driven communication systems, providing GEORG Media with unmatched precision in targeting global audiences in the architecture and planning industries.
Hager has combined his editorial expertise with a deep understanding of data architecture and media automation to create a media ecosystem that goes beyond traditional publishing. Under his direction, GEORG Media has not only embraced new technology but also transformed how specialist content is produced, distributed, and consumed. This innovative approach has allowed GEORG Media to leverage its 120 years of credibility and fuse it with cutting-edge technologies to create one of Europe’s most influential and forward-thinking media companies.
Unmatched reach across print and digital platforms
GEORG Media now reaches over 150,000 German-speaking professional readers monthly through its prestigious print brands, including BAUMEISTER, G+L, Restauro, STEIN, and topos magazine. These traditional titles, which have long been pillars of architecture and planning discourse, continue to shape professional conversations while benefiting from GEORG Media’s enhanced digital capabilities.
In the digital realm, GEORG Media’s digital platforms attract almost 500,000 contacts per month, with growth showing no signs of slowing down. Through its international network of platforms, including building-design.world, france-architecture.fr, and designl.nl, the company has positioned itself as a global leader in connecting architects, urban planners, designers, and decision-makers. This unparalleled digital reach enables brands to engage with a truly international audience, creating measurable visibility and impact.
In the recent past, GEORG Media, under the leadership of Tobias Hager, has also launched a German-language B2C magazine for gardening enthusiasts. Garten-unser is aimed at anyone who wants to get the most out of their own garden and enjoys turning their home garden into a paradise on earth.
Hager explains, “We’ve rebuilt our entire digital infrastructure from the ground up, implementing AI-supported topic clusters and semantic data collection processes. This technology now allows us to not only predict the topics that matter globally but also to track when, where, and how they resonate with target audiences.”
International expansion and strategic growth
The company’s expansion is not limited to its relocation and new identity. GEORG Media’s strategic efforts have focused on increasing its global footprint, launching seven new international digital platforms. These new online brands and tools are unlocking fresh opportunities for advertisers and partners by reaching new target groups and advertising markets, especially in regions outside of Germany.
Dominik Baur-Callwey, Publisher and CEO of GEORG Media, describes the shift as a pivotal step for the company: “Our goal is to go beyond the traditional boundaries of B2B publishing. With our new, technology-powered platform, we are positioning ourselves for international success. The leadership of Tobias Hager is guiding us toward a future where we connect with a broader audience in the architecture, urbanism, and design sectors, both digitally and in print.”
Baur-Callwey emphasizes the importance of innovation: “This relocation and rebranding symbolize our commitment to modernizing our legacy. At the same time, it marks the beginning of an exciting phase where our focus on technology and global visibility opens up new avenues for content distribution and advertising.”
Technology meets global brand communication
The move to Munich’s Maximilianstraße and the rebranding are just the beginning of GEORG Media’s next phase of growth. The company is now better positioned than ever to expand its reach globally. Hager highlights that the new digital products and platforms not only create increased visibility for brands but also provide them with powerful tools for effective communication and brand strategy.
“We are building a system based on technology, precision, and data-driven insights. This allows our partners to reach their target audiences more effectively,” Hager says. “Content shapes the discourse. Technology ensures the world hears it.”
About GEORG Media
GEORG Media is one of Europe’s leading mediahouses in the fields of architecture, landscape architecture, urban planning, and related disciplines. The company operates a portfolio of renowned brands including BAUMEISTER, G+L, Restauro, STEIN, and topos, alongside several international digital platforms. With a focus on high-quality journalism and technological innovation, GEORG Media sets new standards in digital specialist communication.
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Organization: GEORG Media
Contact Person: Veronika Minkina
Website: http://www.georg-media.de
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City: Munich
Country:Germany
Release id:38846
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New brands, new headquarters and GEORG Media’s technology-first vision by CTO Tobias Hager
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