How a Spontaneous Moment Turned Into a Viral Movement: An Influencer’s Story and a New Perspective on Dubai

In the world of social media, sometimes a single casual video can reshape perceptions of an entire city. An influencer living in Dubai has shown the city through human stories rather than luxury and status, attracting international attention and sparking a new trend.

The Dubai-based influencer, known on TikTok as @laicailai28, creates content that showcases Dubai from a human perspective — through kindness, simple moments, and the contrast between opulence and everyday life. Her videos, which feature couriers from Careem and Talabat, are not promoted with paid advertising but began to spread organically, resonating with viewers worldwide. Recently, one of these spontaneous videos was shared in Dubai’s news outlets without any promotion, igniting a viral movement. This organic effect demonstrated that even without advertising, it’s possible to create a meaningful cultural project that shifts perceptions. “My content aims to show Dubai not through wealth and status but through its people, their stories, and kindness,” says the influencer. “I want people to see the city as truly multicultural, open, and human.” Her future plans include promoting Dubai as a city that values human stories over material wealth. She hopes her project will help foster a warmer, more authentic image of Dubai as a space for everyone. The accompanying photos from her shoots highlight the sincerity and vibrancy of her content, emphasizing its cultural significance. The core idea of this influencer is that even a spontaneous moment can spark a movement that changes perspectives and strengthens human connections.