By Harold Jutajero doesn’t talk much about disruption. He just builds it. What started as a fitnesswear brand has evolved into something far more layered — and far more ambitious.
Today, Jutajero stands at the helm of Auxxilus, Auxxilus Media, and Haroldefinition, a trio of ventures that together form a bold new blueprint for where fashion, media, and influence are headed next.
Making a Statement in Fitnesswear
Auxxilus Fitnesswear made its presence known in a major way during the 2024 MGF Miss Philippine pageant in Virginia. As the official fitnesswear sponsor of the event, the brand delivered custom looks that blended athletic performance with cultural pride — a bold statement on a national stage. The brand’s mission was loud and clear: function and purpose can — and should — coexist in fashion.
It was also the moment when Zoe Sofia Gabon, a U.S. Navy veteran and advocate for domestic violence awareness, was named Auxxilus’ brand ambassador. More than just a face for the brand, Gabon embodies the values Jutajero has always prioritized: service, resilience, and authenticity.
The Media Arsenal
But Jutajero knew visibility was just as important as presence. That’s where Auxxilus Media comes in.
His media arm provided full coverage of the pageant — not just the polished highlights, but behind-the-scenes moments and authentic storytelling. The content was pushed across TikTok, YouTube, and emerging platforms, gaining traction among younger audiences and carving out a space for Auxxilus beyond traditional fashion circles.
For Jutajero, content isn’t an afterthought — it’s the engine. “Media is the most powerful tool we have to control our own narrative,” he says. “We don’t just want to be seen — we want to be understood.”
A Personal Brand With Roots
What most don’t see is that this global vision started more than a decade ago with Jutajero’s personal brand, Haroldefinition. Originally a creative photography platform, it has since evolved into a content-forward brand focused on licensing, event partnerships, and creative direction. It remains a deeply personal cornerstone of his ecosystem — one that ties together the creative and entrepreneurial strands of his work.
Building at the Intersection of Innovation and Culture
Auxxilus’ growth hasn’t happened in isolation. Jutajero recently partnered with Infinity One Network (ION), a brand focused on wellness and self-care known for their natural supplements and line of organic skincare products has aligned with the 24 Hour Miami Diet
, connecting the brand to health and performance in a meaningful way.
He’s also formed a creative alliance with international hip-hop artist C-Tru, using music and cultural storytelling to expand Auxxilus’ reach into entertainment. These strategic collaborations are part of Jutajero’s broader goal: to build not just a company, but a connected network of creators, brands, and platforms — all anchored in impact.
His next move? A creator network portal designed to give rising talent access to tools, visibility, and a pathway to real monetization. He’s not just scaling Auxxilus — he’s building the infrastructure to help others scale alongside him. Fashion. Media. Community. Purpose. For Harold Jutajero, the empire isn’t coming. He’s already building it.
Social Media:
Facebook: https://www.facebook.com/harold.jero
https://www.facebook.com/Auxxilus/
https://www.facebook.com/AuxxilusMedia/
Instagram: @haroldjero @auxxilus @auxxilusmedia @haroldefinition
Website: www.auxxilus.com www.auxxilusmedia.com www.haroldefinition.com
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