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Atlanta, GA – July 11, 2025 – Qwoted Newswire – Marketing psychologist and strategist DT Thomas has taken his copywriting and marketing expertise from the ecommerce world into an unexpected arena: dating. Thomas recently ran a sophisticated paid advertising funnel on Facebook and Instagram to attract potential romantic partners — generating over 1,000 direct messages and viral coverage on platforms like X, Instagram, and the Shade Room.
Treating dating like a direct-to-consumer acquisition challenge, Thomas deployed the same psychological tactics he uses to scale million-dollar ecommerce campaigns. Instead of swiping through apps, he built what he calls an “exclusive application process,” complete with social proof, pre-selection triggers, and identity resonance messaging.
“I’m obsessed with what makes people act. Dating is no different,” said Thomas. “I got tired of ghosting and bad dates, so I approached it like any funnel — with scarcity, identity, and irresistible hooks. Turns out, it works just as well for love.”
The campaign’s viral success has sparked conversations among dating coaches and relationship experts about the ethics and potential of applying marketing psychology to personal relationships. Thomas’s approach utilized precise audience targeting, direct response copy, and what he calls “emotional funnel architecture.” Engagement rates far exceeded those of traditional dating apps.
“Honestly, I did it as a joke to see how good my marketing really is. GPT predicted maybe a couple dozen DMs. I ended up with beautiful women DMing me for under a buck each — too many to pick from,” Thomas laughed.
The Shade Room’s coverage has propelled the story into broader cultural conversations about the subconscious drivers behind modern relationships.
DT Thomas is available for interviews, podcasts, and commentary on behavioral psychology, marketing triggers, and unconventional campaigns. For media inquiries, contact [email protected]
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Subcon is a boutique consulting firm that builds unfair psychological advantages for brands. We engineer subconscious marketing systems, behavioral funnels, and propaganda-style campaigns that drive explosive revenue growth and brand obsession. Our work is rooted in deep buyer psychology — making us the go-to partner for founders and companies that want to dominate their category by influencing how people think, feel, and act.
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