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AUSTIN, TX – July 25, 2025 – Qwoted Newswire – The world’s first formal Generative Engine Optimization (GEO) conference was held in Austin, Texas, drawing an international roster of experts at the frontier of generative artificial intelligence, large language models (LLMs), and the rapidly evolving future of information discovery.
Organized to confront a seismic shift in how people find and trust information, the event brought together leaders in AI safety, digital content strategy, cybersecurity, and semantic search, including Vishvak Murahari, the Princeton researcher who “invented” GEO, Jason Clinton, the Chief Information Security Officer at Anthropic (creator of the Claude LLM) and Terry Virts, a former NASA astronaut and military leader running for US Senate in Texas.
“Google search will soon no longer be the dominant path to visibility,” said attendee Theron Tingstad, a former Google leader and now CEO of Arbor Growth, a GEO marketing agency. Tingstad, a graduate of the Harvard Kennedy School, is an expert in online persuasive communications. “Increasingly people are turning to LLMs such as ChatGPT to discover what is true and this opens the door to all kinds of influence, both commercial and otherwise.”
Panelists included technologists from leading AI research labs, former military cybersecurity leaders, global marketing strategists, and content innovation pioneers.
Attendees explored a range of pressing themes, including the emergence of GEO as a successor to search engine optimization, LLMs assessment and prioritization of human-authored content, and the roles of authorship, “provenance”, and structure in AI-cited sources. There are opportunities and threats to brands, creators, and institutions to remain discoverable as AI becomes the dominant interface to the internet.
The conference marks a turning point for businesses, educators, publishers, and policymakers as they navigate the transition to a searchless internet, where content must be built not just for human readers—but for machines that reason.
About
Arbor Growth is a boutique marketing and advertising agency specializing in communications and growth strategies for private mid-market brands and public sector clients. Arbor Growth focuses on helping clients dominate the narrative across the owned, earned and paid media landscape. The agency is led by CEO Theron Tingstad, a former U.S. Army Infantry Officer, who holds degrees in international relations, public communications and business from the University of Michigan, the Harvard Kennedy School and the University of Chicago.
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