Drive Social Media Hosts National ‘Workshop Week’ to Strengthen Cross-Market Collaboration

In mid-January, industry-leading digital marketing agency Drive Social Media brought its national team together for an inspiring ”Workshop Week”, a multi-day event designed to strengthen cross-market collaboration, innovation, and agency culture. Hosted at the company’s St. Louis headquarters, the gathering united professionals from all six regional offices, reinforcing the agency’s dedication to professional growth and client success.

A National Gathering with Purpose

Spanning from January 9 to 12, Workshop Week functioned as more than a team meeting, it was a strategic rallying point. The aim? Develop unified approaches to client service, cultivate creative excellence, and align staff from Atlanta, Miami, Nashville, Dallas, Tampa, and St. Louis around the agency’s brand promise.

Stephen Nations, Vice President of Digital Marketing, described it as a “Drive family reunion,” highlighting the event as a moment to reflect on the previous year’s milestones while setting new performance targets. This structure fosters unity across markets and reinforces DSM’s shared values and client-oriented mission.

Learning from Industry Champions

A signature feature of Workshop Week was the lineup of world-class guest speakers. Sessions included experts from across sectors, creativity, technology, sports, memory, and talent acquisition:

1. Duncan Wardle, former Disney Creative & Innovation head
2. Reed Low, ex‑NHL player and broadcaster
3. Ron White, memory expert
4. Jared Cohen, Director of Marketing at Miura Golf
5. Andy Goff, ex‑Talent Lead at Google & X
6. Kate DeWulf, founder of The Big Apple Red campaign

These speakers weren’t just motivational, each offered tangible lessons to amplify DSM’s client strategies. From innovation in campaign ideation to audience psychology and creative problem-solving, their insights equipped Drive Social Media’s team to drive deeper value for clients.

Empowering Agency Leadership

Internal leadership also played a central role. Presentations from DSM’s executive team including COO Stephanie Jenkins, CEO Josh Sample, and VP of Project Management Jennifer Hamilton, provided visibility into the agency’s direction, strategic goals, and cultural evolution.

These sessions centered on nurturing a high-performance, client-first culture, reflecting DSM’s mission to treat client success as a shared responsibility. Strategists, analysts, creatives, and project leads all left with greater ownership and purpose.

Team-Building with a Twist

Evenings during Workshop Week were dedicated to fostering relationships across offices through immersive team-building activities. While details were kept under wraps, attendees described the energy as electric, filled with laughter, strategic discussions, and a renewed connection to mission and peers.

This investment in a culture not only strengthens internal bonds but also ensures a seamless, consistent experience for clients working with multiple DSM locations. A unified team translates to a unified service.

Why This Matters for Clients

In an industry driven by creativity and performance, continuity and cohesion across teams directly impact client success. When every office, be it Miami or St. Loui shares the same strategic DNA, marketing efforts are amplified and outcomes are aligned.

Workshop Week allows DSM to:

Real-World Impact

Drive Social Media’s commitment to alignment isn’t just cultural, it’s measurable. Their proprietary Marketing Milk platform collates real-time data from all offices, ensuring consistent metrics across regions. Clients across HVAC, dental, fitness, retail, and home services enjoy unified reporting and strategy, regardless of geography.

Events like Workshop Week enhance this capability by ensuring that every employee understands campaign objectives, performance dashboards, and ROI targets, making every campaign data-backed and goal-driven.

Looking Ahead: Innovation in Action

DSM plans to expand Workshop Week’s impact in future years, integrating:

1. Client co-creation sessions
2. Industry deep-dives for vertical-specific tactics
3. AI-driven analytics roundtables
4. Post-event incubator groups to pilot new campaign approaches

By enabling direct work with specialist teams post-event, DSM ensures learnings transform into innovative client strategies.

In Summary

Drive Social Media’s Workshop Week exemplifies how a growth-focused agency can sharpen its internal culture to better serve clients. Through expert-led learning sessions, strong team cohesion, and clear strategic alignment, DSM enables its staff to outperform consistently.

For businesses seeking a data-driven marketing partner with genuine cross-market collaboration, Drive has made an unmistakable move forward. Their unified, forward-thinking team ensures campaigns are more creative, more measurable, and more effective, no matter where your target audience is located.

About Drive Social Media

Founded in 2012 and headquartered in St. Louis, Drive Social Media is a full-service, ROI-driven marketing agency. Combining proprietary analytics, cross-market ideation, and best-in-class creative, Drive serves clients nationwide helping businesses grow smarter with every campaign.