Diego Fernandes leads international initiative to professionalize São Paulo FC and launches announcement on Nasdaq screen

São Paulo — Brazilian entrepreneur Diego Fernandes is leading an international initiative aimed at strengthening the debate around the modernization, financial sustainability and professionalization of São Paulo Futebol Clube, one of the most traditional football institutions in Latin America.

This week, a video announcing São Paulo Day — a global discussion panel on the club’s future — was displayed on the main Nasdaq screen in Times Square, a space traditionally associated with institutional milestones and major market announcements.

The presence on Nasdaq reinforces the institutional nature of the initiative and its connection to global governance standards and best practices in organizational management.

“Bringing the discussion about São Paulo’s future to an international platform underscores that the club’s relevance goes beyond the pitch. It is historical, institutional and global.”

Public live broadcast for supporters

For the first time in the club’s history, the São Paulo Day debate will be broadcast live to supporters, allowing fans to follow — with transparency and responsibility — technical discussions related to:

• financial statements,

• governance and decision-making structures,

• and the club’s long-term institutional model.

The initiative reinforces São Paulo Day’s commitment to transparency, open dialogue and the recognition of supporters as key stakeholders in the club’s future.

Key discussion pillars include:

• Comprehensive financial and structural assessment of São Paulo FC

• Labor, tax and contingent liabilities

• Investment capacity and sporting competitiveness

• Economic and governance models in Brazilian football

• Football as a global industry (comparative frameworks and benchmarking)

• SAF structures and modern corporate models in Brazil and abroad

São Paulo Day seeks to promote an institutional and technically grounded debate on professionalization and governance, aligned with international experience and established global standards.

The next phase of the initiative includes an international panel scheduled for April 6, 2026, bringing together football executives, governance specialists, economists, institutional investors, legal experts in SAF structures, former players and historical club figures to discuss sustainability, management models and the challenges of modern football.

“Discussing the club’s future in a responsible and transparent way does not weaken the institution. It strengthens it.”

São Paulo Day positions itself as a milestone in the club’s institutional evolution, connecting tradition, transparency and global governance standards.

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