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Starting on May 13 and continuing through early July, Jeulia is shaking up the jewelry world with its Wedding Season Campaign: alongside its beloved moissanite line, the brand is also spotlighting the dazzling debut of its lab-grown diamond collection, set to launch in early June. This bold move demonstrates that true luxury is defined not just by sparkle, but by ethics and environmental sustainability.
As Jeulia’s leadership emphasizes, this campaign is far more than a typical marketing effort—it is a universal mission that connects generations and brings hearts closer together. By responding to Generation Z’s call for conscious choices, Jeulia is rewriting the rules of the jewelry industry and proving that love is not just a feeling, but a reflection of deeply held values.
Lab-Grown Diamonds: A New Emblem of Brilliance
In its pursuit of a sustainable love story, Jeulia brings together innovation and ethics with two standout gemstones. Moissanite, originally discovered in meteorites, is created in labs using silicon carbide to mirror the fire and brilliance of a diamond—at around $400 per carat. Lab-grown diamonds, produced through advanced CVD or HPHT methods, are physically and chemically identical to mined diamonds, typically priced between $700 and $2,000 per carat. Both options offer a more responsible choice, avoiding land damage, water waste, and ethical concerns tied to mining.
At Jeulia, we believe that beauty should be accessible to everyone—no matter the budget. That’s why we offer a range of stunning stones for all. Our signature Jeulia stone is a perfect match for those seeking elegance on a budget. For customers wanting that extra sparkle, moissanite offers incredible brilliance at a mid-range price. And for those who desire the ultimate in luxury and authenticity, our lab-grown diamonds deliver timeless shine with a clear conscience. Jeulia is where style meets sustainability—for every love, and every wallet.
Four Stages of Love, Four Iconic Rings
Jeulia has announced that its lab-grown diamonds will be available for purchase after June. The company is currently featuring the Jeulia Stone and Moissanite, which are available in various colors and can be customized.
It has been stated that these products will have lab-grown diamond material options available after June, and customers will be able to place orders for lab-grown diamonds from that time onwards. Jeulia has also highlighted that, beyond its classic styles, it will be introducing many new product designs specifically for lab-grown diamonds.
The Proposal – Jeulia Twist Heart Cut Sterling Silver Ring
Embrace the moment she says “yes” with this exquisitely crafted ring, where a sculptural twist of sterling silver gently enfolds a heart-shaped gemstone. Whether set with brilliant moissanite or a lab-grown diamond, the design evokes two hearts weaving into one, while the polished silver band ensures a lifetime of wear and luster.
The Engagement Ceremony – Jeulia Double Custom Infinity Heart Promise Ring Symbolizing an unbreakable promise, this ring features two intertwined hearts embraced by a seamless infinity loop, made uniquely yours through personalized engraving—names, dates, or secret messages etched into its surface. Available in both moissanite and lab-grown diamond, it beautifully blends ethical craftsmanship with personal storytelling. Customers can also customize the main stone’s cut—beyond the classic heart shape, Jeulia offers the elegant Oval Cut, known for its elongated silhouette and refined sparkle. These cut options add a unique brilliance and sophistication to each ring, perfectly reflecting your individual approach to love and aesthetics.
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The Wedding Day – Jeulia Custom Twist Design Solitaire Wedding Band for Women
Mark your union with a single, radiant center stone framed by an artful twist of metal. This solitaire band transcends mere ornamentation to become a sculptural testament to eternal unity. Personalized inscriptions—be they a wedding date, a loved one’s initials or a whispered vow—transform this piece into both heirloom and love letter.
Everyday Life – Jeulia Twist Round Cut Sterling Silver Band
Infuse daily routine with understated elegance: a sleek round-cut gem set within a dynamic, flowing silver twist. Featherlight yet robust, this band pairs seamlessly with any look, serving as a constant emblem of enduring affection and a conscientious pledge to your partner and the planet.
Market Trends and Jeulia’s Leadership
Industry analyses project the global lab-grown diamond engagement ring market to grow at an average annual rate of 10.3%, reaching a value of $18.34 billion by 2028. These figures reflect a powerful shift in consumer preference toward sustainable and ethically produced jewelry. Jeulia is not just keeping pace with this transformation—it’s leading the way, pioneering innovations in lab-grown technology and eco-conscious design that are reshaping industry standards.
To celebrate this milestone and the launch of its Wedding Season Campaign, Jeulia is offering 15% off sitewide with the exclusive code PR15. Whether you’re choosing a sparkling moissanite piece or a radiant lab-grown diamond, now is the perfect time to make a statement of love that reflects your values.
Love Is More Than Sparkle; It Is Responsibility
Jeulia’s CEO emphasizes that jewelry represents more than outward beauty. Each piece embodies the wearer’s values, their respect for the planet, and a pledge to future generations. This collection is a manifesto: a crystallized statement of love, ethics, and timeless devotion.
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