By BounceBit has unveiled BB Prime, a first-of-its-kind yield platform that combines real-world assets with crypto-native strategies. Leveraging Franklin Templeton’s tokenized U.S. Treasury fund, BB Prime introduces a new approach to earning yield through regulated, on-chain infrastructure.
BB Prime integrates the safety and stability of Treasury-backed instruments with the efficiency of blockchain-based arbitrage strategies. The platform enables capital-efficient participation in structured financial products without relying on traditional stablecoins.
“This is a significant milestone for tokenized RWAs,” said Jack Lu, CEO of BounceBit. “We’re moving beyond theoretical use cases—BB Prime is a working model for scalable, transparent financial tools that institutions can use today.”
Bridging On-Chain and Real-World Finance
At the core of BB Prime is Franklin Templeton’s tokenized money market fund—recorded directly on public blockchain infrastructure. Unlike other tokenized assets that stay siloed on custodial platforms, these funds are actively deployed within structured yield strategies via smart contracts, demonstrating how RWAs can function as productive assets within digital ecosystems.
A Purpose-Built Platform for Tokenized Assets
BB Prime runs on BounceBit’s native infrastructure, tailored for compliance, security, and institutional usability. The system supports regulated custody, automated capital allocation, and seamless integration with centralized exchanges for liquidity and execution.
Designed for Risk-Aware Yield
The platform aims to deliver consistent returns in various market conditions. In low-volatility markets, BB Prime combines Treasury-based yields with moderate crypto spreads. In more active environments, strategies may deliver higher returns while operating within a managed risk framework.
“We’re not just tokenizing assets—we’re creating usable frameworks for them,” added Lu. “Franklin Templeton’s involvement helps bring institutional-grade credibility and practical utility to this space.”
Pre-registration for BB Prime is now open. Institutions and eligible users are invited to explore this next-generation platform for structured yield generation.
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Disclaimer: This is a technology platform announcement, not an offer of securities or investment advice. All financial strategies carry risks, including those related to blockchain infrastructure, custody, and evolving regulations.
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Contact Person: Lukas Amend
Website: https://bouncebit.io/
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