By Philadelphia, PA — 8/18/2025 — BigCommerce, the renowned SaaS e-commerce platform trusted by thousands of merchants worldwide, has entered a new chapter in its journey. The company has unveiled a major rebrand, establishing a new parent identity under the name Commerce, bringing together BigCommerce, Feedonomics, and Makeswift into one powerful ecosystem. The move, which coincides with the company’s stock beginning to trade under the new ticker CMRC, marks a strategic shift toward the future of agentic commerce—where AI agents research, recommend, and transact on behalf of consumers.
As one of the longest-standing Preferred Partners of BigCommerce, IntuitSolutions has been at the forefront of delivering custom e-commerce solutions for businesses of all sizes. To help merchants understand what this rebrand really means for their businesses, we spoke with Brian Antczak, CEO of IntuitSolutions, who has guided hundreds of merchants through platform transformations, upgrades, and growth strategies.
Why Commerce, and Why Now?
According to Commerce’s leadership, the rebrand is not simply cosmetic but strategic. By uniting BigCommerce (the transaction engine), Feedonomics (product feed syndication), and Makeswift (headless storefront design), Commerce positions itself as a future-proof platform for merchants who want agility, scalability, and AI-powered flexibility.
Antczak sees this as a natural evolution. “The industry is moving toward modular, composable commerce,” he explained. “By integrating these three elements under one umbrella, Commerce makes it easier for merchants to manage their entire ecosystem without stitching together dozens of disjointed tools. It means less time troubleshooting and more time selling.”
What This Means for End Users
For merchants—the brands, retailers, and wholesalers who depend on digital storefronts—this consolidation brings tangible benefits:
- Unified Infrastructure: Feedonomics is now a native part of the ecosystem, making it easier for merchants to syndicate product feeds across Google Shopping, Amazon, Meta, TikTok, and dozens of other channels without third-party workarounds.
- Faster Frontend Flexibility: With Makeswift, teams can update and test storefront designs quickly, leveraging headless architecture while still enjoying the reliability of BigCommerce’s backend.
- AI-Powered Growth: Commerce’s stated commitment to “agentic commerce” signals investment in personalization and automation. Merchants can expect smarter recommendations, better data integration, and customer experiences tailored in real time.
“For our clients, it means they can compete on the same playing field as the largest enterprises,” Antczak said. “They get advanced technology without the cost and complexity of building it from scratch.”
The Role of IntuitSolutions as a Partner
As a BigCommerce Elite Partner (now officially a Commerce Preferred Partner), IntuitSolutions has long specialized in guiding merchants through platform adoption and optimization. With services ranging from custom app development to B2B e-commerce solutions, the company is uniquely positioned to help businesses leverage the full potential of Commerce’s ecosystem.
Antczak emphasized that while the brand has changed, the partner-first philosophy remains. “We’ve built our reputation on tailoring BigCommerce to unique business needs. Commerce is doubling down on that open, flexible model. Our role is to ensure clients make the most of it—whether they’re a startup scaling quickly or a B2B enterprise modernizing legacy systems.”
Addressing Concerns
Rebrands often spark questions: Will costs rise? Will support change? Will the platform still deliver the stability merchants count on?
Antczak addressed these concerns directly. “The rebrand doesn’t change the core. BigCommerce is still BigCommerce—just now strengthened by a unified strategy. Pricing remains competitive, the product roadmap is accelerating, and merchants can be confident the platform they rely on is here for the long run. The message is growth, not disruption.”
Commerce in the Bigger Picture of E-Commerce
Industry analysts note that Commerce’s timing is significant. With generative AI transforming consumer behavior, platforms must adapt to how people discover and purchase products. Traditional keyword search is giving way to AI-driven discovery, where feeds, recommendations, and conversational interfaces determine visibility.
Feedonomics’ integration directly addresses this shift. By structuring product data in ways AI systems can understand, merchants increase the chances of being surfaced in new digital channels. Makeswift, meanwhile, provides the agility to experiment with storefronts that serve both human shoppers and AI-driven intermediaries.
“Agentic commerce isn’t a buzzword,” Antczak said. “It’s where we’re headed. AI will increasingly act as a buying assistant. The merchants who succeed will be the ones whose platforms are already optimized for that reality. Commerce puts them ahead of the curve.”
Looking Ahead
For IntuitSolutions, the focus in the coming months will be on education and enablement. The company plans webinars, client workshops, and new resources to help merchants understand and act on the changes.
“This is a moment of opportunity,” Antczak concluded. “The businesses that embrace Commerce’s capabilities today will be tomorrow’s leaders. Our job is to make sure every client knows how to translate these tools into real growth.”
About Commerce
Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift, creating a unified ecosystem for modern e-commerce. With a focus on open SaaS, composable commerce, and AI-driven personalization, Commerce empowers businesses to scale flexibly and compete globally.
About IntuitSolutions
Founded in 2001 and headquartered in Philadelphia, PA, IntuitSolutions is an Elite (Preferred) Partner of Commerce. Specializing in custom e-commerce development, integrations, and B2B solutions, the company has helped hundreds of merchants grow their digital businesses through tailored strategies, technical expertise, and ongoing support.
Learn More
For additional insights and to explore IntuitSolutions’ expertise, please visit www.intuitsolutions.net
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