Best Backlink Marketplaces

If you are engaged in SEO or website promotion, you probably know that high-quality external links are one of the key factors in improving search rankings. But finding good websites for link placement, negotiating with owners, and verifying metrics is not an easy task. To make this process as simple as possible, there are backlink marketplaces — special platforms where you can quickly and safely buy or place links, guest posts, and mentions.

Such platforms save time and simplify the link-building process: everything is in one place, with filters by topics, metrics, and countries. However, choosing the right platform requires careful consideration — the quality of link donors affects not only traffic growth but also your site’s safety. Poor-quality links can harm rather than help. Below is an overview of the top 5 best backlink marketplaces.

1. Links.me

A marketplace for guest posts and backlinks with a convenient catalog of sites. The system allows tracking more than 40 parameters, including traffic, region, topic, cost, and more. The platform’s commission is only 15%. In addition, tools like Ahrefs and Serpstat are integrated, making it easier to check donor site metrics. Among the key advantages are the fast publication process (about 70% of orders are completed in less than 48 hours) and the “permanent links” policy. Publications remain on the donor site “forever,” plus there is an insurance option that protects against deletion or deindexation for a certain period.

2. BacklinksBoss

BacklinksBoss positions itself more as a link-building agency service than a traditional marketplace. The company reports over 25,000 built links for 340+ clients. At the same time, the platform allows fairly aggressive tactics (PBN networks, links from “difficult” niches such as casino or adult content). Because of this, there is a high risk of penalties due to fewer “white-hat” methods, so caution is advised when working with it.

3. Stan Ventures

The company places more than 8,000 quality links every month and cooperates with over 20,000 active blogs. The main advantage of the platform is its scale and experience: they work systematically, with verified donors and transparent results. However, their model is more agency-based than a classic marketplace — you don’t choose a specific site for placement but order a ready-made package of links tailored to your project. This is convenient for busy marketers but less flexible for those who want full control over each placement.

4. uSERP

The platform works exclusively with white-hat SEO methods and places links only on authoritative resources with high traffic and domain rating. The cost of services starts at around $5,000 per month, so this solution is better suited for companies ready to invest in long-term, sustainable growth. uSERP is designed primarily for brands that value reputation and quality over the sheer number of links.

5. Searcharoo

A UK-based agency and marketplace specializing in high-quality link building and content marketing. The Searcharoo database includes hundreds of verified sites for guest posts, niche edits, and links from content networks. Services are available in different formats: you can order ready-made link packages or a custom strategy tailored to your niche. Advantages include transparent reporting, consistent quality, and a focus on long-term results.

Conclusion

Choosing the right backlink marketplace is about balancing budget, link quality, speed, and risk. It’s important to keep in mind that quality always matters more than quantity. When using such platforms, set clear KPIs, check donor site metrics (DR/DA, traffic, topic), monitor anchors, and keep your link profile diverse. And remember, backlinks are just one piece of the bigger SEO puzzle.