By Aztelekom, a telecommunications company within the Azerbaijan Transport and Communications Holding (AZCON Holding), will be featured in the inaugural Azerbaijani edition of Essentials of Modern Marketing (EOMM), the latest initiative by Kotler Impact, founded by the esteemed Dr. Philip Kotler, widely recognized as the father of modern marketing.The book will highlight the implementation process of the company’s mega-project “Online Azerbaijan” and its pivotal role in driving the country’s digital transformation.
As part of this global project spanning over 100 countries, the book series is designed with a unique approach tailored to each country, blending local business successes with international marketing principles. Having already launched in over 30 countries — including Italy, Brazil,Germany, Poland, India, Pakistan, Bangladesh, Georgia, Turkey, and many others — the book series has attracted significant international attention. The upcoming Azerbaijani edition will showcase the country’s business potential on the international stage and provide local business professionals with access to global expertise. AWE Consulting, the official representative of Kotler Impact in the CIS region and Azerbaijan, plays a pivotal role in facilitating this initiative locally. The book will be distributed internationally through electronic libraries and academic platforms.
Commenting on this prestigious recognition, Hasan Omarov, Acting General Director of the company, stated:
“Having our ‘Online Azerbaijan’ project featured in Kotler Impact’s publication is a great source of pride for us. This complex project has a potential to accelerate the country’s economic development, increase digital literacy, and enhance Azerbaijan’s investment attractiveness. At the same time, implementing a project of this scale has led to fundamental changes in ‘Aztelekom’s’ daily approach to work. Precise strategic goals, strong teamwork, and shared belief in a common purpose enabled the successful realization of this challenging project. Having the journey of our company during the implementation of this project reflected in the ‘Essentials of Modern Marketing’ book is both a significant achievement for us and an additional motivation to aim for higher goals.”
It is worth noting that Aztelekom, the main operator behind the successful implementation of the “Online Azerbaijan” mega-project, was recognized by Ookla with the Speedtest Award for Fastest Fixed Network. In addition, the renowned “IDATE” company bringing 45 years of international expertise in digital transformation—awarded Aztelekom the Best Practice of Home Broadband Development Award. Both awards were presented to a fixed network internet provider for the first time in the country’s history.
Also Ookla, a global company specializing in connectivity intelligence , has published an article dedicated to the “Online Azerbaijan” project, implemented by the Ministry of Digital Development and Transport of Azerbaijan.
Prepared based on research conducted by Ookla’s industry analyst Karim Yaici and independent third-party sources, Ookla demonstrated that the ‘Online Azerbaijan’ initiative effectively bridged the digital divide for a substantial portion of the rural population and drove significant improvements in national median broadband download speeds, including in key cities.
The article notes that while the average internet speed in Azerbaijan was around 10 Mbps in 2020, this figure had risen to 73 Mbps by early 2025 and article highlights that the project’s completion increased the fiber proportion of fixed broadband services to more than 93% at the beginning of 2025.
The post Aztelekom’sSuccess Story to Be Featured in Philip Kotler’s Globally Renowned “Essentials of Modern Marketing” first appeared on .
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