By Edinburgh, Scotland, 27th January 2026— Kiwitaxi, a global airport transfer platform operating across more than 100 countries and serving over 430 airports worldwide, is responding to that shift with the launch of its first mobile app.
Airport ground transportation is quietly shifting away from on-demand ride-hailing toward pre-booked, fixed-price transfers especially in unfamiliar cities, regional airports, and peak travel periods. As more travelers prioritize reliability over immediacy, mobile-first booking has become the default behavior.
Why Now: Mobile Behavior Meets Airport Pain Points
The broader travel market has seen strong growth in mobile usage over the past two years. According to Sensor Tower’s State of Mobile Travel Apps report, travel apps reached 4.2 billion downloads in 2024, with users spending more than 20 billion hours inside travel applications. Mobile booking revenue grew nearly 20% year-over-year.
But airport transfers occupy a specific niche within that ecosystem. Unlike city rides, airport trips are time-critical, often pre-planned, and less tolerant of uncertainty — especially for travelers arriving late at night, traveling with families or luggage, or landing in countries where local ride-hailing rules vary.
Kiwitaxi’s internal data reflects that behavior. For the past two consecutive years, 68% of all bookings on the platform were made on mobile devices. In the last year, the company saw a 25% increase in completed rides, alongside a 17% expansion of its licensed local partner network.
“Our users were actively searching for a Kiwitaxi app before we had one,” said Marie Borisova, CEO of Kiwitaxi. “That was a clear signal that people weren’t just booking transfers on mobile — they expected a dedicated product built for that moment of travel.”
Europe as a Catalyst
While Kiwitaxi operates globally, the company points to Europe as a key driver behind the app launch. Cross-border travel, fragmented ride-hailing regulations, and a growing reliance on regional airports have increased demand for pre-arranged transfers with transparent pricing.
As mobile-first behavior becomes the norm, Kiwitaxi sees the app as foundational infrastructure — not just for user acquisition, but for repeat usage in a category where trust and predictability matter more than speed.
A Faster, Cleaner, More Intuitive Experience
The new app is fully aligned with Kiwitaxi’s visual identity introduced in 2025 and designed around three principles: clarity, speed, and transparency.
Compared to the website, the mobile experience:
- Shortens the booking journey with a simplified, linear flow
- Improves clarity through a cleaner interface
- Includes secure payment options: Visa, Mastercard, Apple Pay, and Google Pay
- Integrates 7 services, including wallet sync, account management, and smart search
Completing a booking takes only a few taps. Users enter their pickup location, destination, and preferred vehicle type.
After checkout, trips can be instantly added to Apple Wallet or the user’s calendar, integrating transfers directly into the traveler’s itinerary.
The app features 173 unique screens, each optimized for speed and usability.
“Every screen, every tap, every transition was designed around one question: does this make booking faster?” Borisova said. “If it didn’t, we removed it.”
Centralized Travel Hub
The app’s home screen includes a Highlights section that keeps travelers informed:
- Discover new features and service updates
- Access curated travel tips and destination recommendations
- Stay connected with company news
Every trip – past or upcoming – lives in a dedicated in-app space. Travelers can view full order summaries, track rides in real time, and manage all transfer details from one central location.
Changing the Industry Standard
With mobile-first behavior now the norm and digital travel infrastructure still catching up, Kiwitaxi is positioning itself at the center of a rapidly evolving market. The company’s growth signals both the scale of demand and the success of its execution.
“This isn’t just about launching an app,” Borisova said. “It’s about setting a new standard for how airport transfers should work in a mobile-first world.”
About Kiwitaxi
Kiwitaxi is a global provider of airport transfer services operating in over 105 countries. The company also offers chauffeur-driven hire services for both individual travelers and businesses. Since its founding in 2012, Kiwitaxi has served more than one million passengers worldwide.
For more information or to book a transfer, visit kiwitaxi.com
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