By Ogden, UT – May 19, 2025 – The Influence Advantage, a newly launched collaborative business book featuring insights from six accomplished voices in leadership, strategy, and marketing, has achieved international bestseller status on Amazon, ranking in 17 categories across four countries.
The book features contributions from Al Fabon, Maria Maier, Vladimir Bushin, Christian Younggren, Ellin Sidell, and Duane “DJ” Sprague, each offering a unique perspective on ethical influence, behavioral psychology, and business growth. Among them, Sprague, a conversion rate expert and Certified Behavioral Design Coach, introduces an innovative model for e-commerce conversion rate optimization (CRO).
The Influence Advantage by DJ Sprague
Sprague’s contribution to the book presents The Conversion Path, a framework that applies one or more of 35 validated behavioral science principles at each stage of the buyer journey. Unlike traditional marketing models that treat website optimization, advertising, and customer engagement as disconnected strategies, The Conversion Path integrates them into a unified system built on ethical influence and empirical research.
Sprague explains, “The Conversion Path isn’t just a map of the buyer’s journey. It’s a scientifically engineered system that identifies and removes friction and strategically applies ethical influence at every critical touchpoint. It’s about delivering the right psychological trigger at the right time.”
His contribution also expands on the concept of “pre-suasion”, a term coined by psychologist Dr. Robert Cialdini, adapting it in the context of search behavior and digital intent. His analysis provides practical applications for e-commerce professionals seeking to align consumer mindset with outcomes before a purchase decision is even initiated.
Sprague’s insights draw on his professional experience and academic certifications in behavioral science, as well as his current role at Shopper Approved, a leading provider of online reputation and conversion optimization software. The company’s solutions are used by e-commerce businesses to enhance credibility, visibility, and conversion through verified reviews and data-driven tools.
DJ Sprague co-author
In addition to The Influence Advantage, Sprague co-authored Reputation King, the first book focused specifically on e-commerce reputation management. He also co-hosts the Ecommerce Traffic & Conversion Podcast, where he explores the intersection of marketing psychology and performance strategy.
The Influence Advantage is available in digital and print formats on Amazon and Barnes & Noble. Amazon rankings reflect sales performance in categories including Marketing for Small Business, Consumer Behavior, and Web Marketing.
For more information about DJ Sprague or Shopper Approved, please visit www.shopperapproved.com.
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Organization: Shopper Approved
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