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Vitamin D Testing Market Projected to Reach USD 9.98 billion by 2030 Driven by Rising Health Awareness and Technological Advancements


The global vitamin D testing market size is forecasted to reach USD 9.98 billion by 2030, expanding at an impressive compound annual growth rate (CAGR) of 5.1% from 2023 to 2030, according to a new report by SNS Insider

The rapidly growing market is being fueled by increasing health awareness among consumers regarding the adverse effects of vitamin D deficiency. Conditions such as osteoporosis, rickets, diabetes mellitus, depression, autoimmunity, cardiovascular disease, and pregnancy complications have all been linked to lack of vitamin D. “With over 1 billion people globally affected by vitamin D deficiency, there is a tremendous demand for accessible testing solutions,” as per BMC Public Health Journal in 2021. “Areas like the U.S., Europe, and Middle East report deficiency rates between 20-90% due to limited sun exposure at higher latitudes.”

Technological innovations are expected to be a key growth driver over the forecast period. Companies have recently launched convenient at-home vitamin D test kits, enhancing access for consumers. In April 2022, Medisure and Empower Clinics Inc. introduced Health Canada-approved home tests amid high pre-launch demand.

The market intelligence firm notes that vitamin D deficiency is prevalent in patients with diabetes, obesity, and respiratory infections like COVID-19 pneumonia, underscoring the importance of widespread testing. However, high testing costs remain a restraint on faster market expansion.

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Regional Analysis:

  • North America (38.4% market share in 2022): Largest market driven by high healthcare spending and awareness initiatives
  • Europe (29.7%): Increasing deficiency screening and robust reimbursement coverage driving growth
  • Asia Pacific (21.5%): Rapidly expanding market due to rising prevalence of chronic diseases and improving healthcare access

List of Vitamin D Testing Companies Profiled in Report:

  • DiaSys Diagnostic Systems GmbH
  • Siemens Healthineers
  • Abbott Laboratories
  • Thermo Fisher Scientific Inc.
  • BioMerieux SA
  • Danaher Corporation
  • Hoffmann-La Roche Ltd
  • Bio-Rad Laboratories
  • DiaSorin S.p.A.
  • Quest Diagnostics Incorporated

Vitamin D Testing Industry Segmentation as Follows:

by Vitamin Type

  • Vitamin D2
  • Vitamin D3
  • Others

by Application

  • Pharmaceuticals
  • Personal Care
  • Animal Feed and Pet Food
  • Functional Food & Beverages

by End-User

  • Adults
  • Pregnant Women
  • Pediatrics
  • Geriatrics
  • Others

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Vitamin D Testing Market
Vitamin D Testing Market

Key Developments in the Vitamin D Testing Market:

  • In 2022, Abbott launched a new high-throughput vitamin D testing platform, enhancing laboratory efficiency
  • DiaSorin and BÜHLMANN partnered in 2021 to develop innovative vitamin D testing solutions
  • Increasing availability of Point-of-Care vitamin D testing devices from major players

Key Takeaways from the Vitamin D Testing Market Study:

  • Growing prevalence of conditions linked to vitamin D deficiency, such as osteoporosis and immune disorders, boosting testing demand
  • Immunoassays accounted for the largest share due to their high accuracy and widespread adoption
  • Hospitals and clinical laboratories are the major end-users of vitamin D testing products

Reasons to Buy This Report:

  • Comprehensive analysis of the global vitamin D testing market trends and forecasts until 2030
  • Regional assessment identifying key growth opportunities across major markets
  • Detailed insights into market drivers, restraints, challenges, and investment prospects
  • Competitive landscape overview highlighting strategies of leading industry players
  • Data-driven recommendations to support market entry, expansion, and growth initiatives

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Table of Content

Chapter 1 Introduction

Chapter 2 Research Methodology

Chapter 3 Vitamin D Testing Market Dynamics

Chapter 4 Impact Analysis (COVID-19, Ukraine- Russia war, Ongoing Recession on Major Economies)

Chapter 5 Value Chain Analysis

Chapter 6 Porter’s 5 forces model

Chapter 7 PEST Analysis

Chapter 8 Vitamin D Testing Market Segmentation, By Vitamin Type

Chapter 9 Vitamin D Testing Market Segmentation, By Application

Chapter 10 Vitamin D Testing Market Segmentation, By End-User

Chapter 11 Regional Analysis

Chapter 12 Company profile

Chapter 13 Competitive Landscape

Chapter 14 Use Case and Best Practices

Chapter 15 Conclusion


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About US:

SNS Insider has been a leader in data and analytics globally with its authentic consumer and market insights. The trust of our clients and business partners has always been at the center of who we are as a company. We are a business that leads the industry in innovation, and to support the success of our clients, our highly skilled engineers, consultants, and data scientists have consistently pushed the limits of the industry with innovative methodology and measuring technologies.

We assist our clients to anticipate industrial, economic, and consumer trends to drive disruptive change by fusing global experience with local information from experts throughout the world. We bring context to strategic and tactical data by bridging approaches based on data science and field research, assisting you in addressing your most pressing problems and spotting possibilities.

Contact Us:

Akash Anand – Head of Business Development & Strategy,

[email protected],

Phone: +1-415-230-0044 (US) | +91-7798602273 (IND),


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