Digital Journal

ObzeKorea Inc. Helps Explain How to Manufacture Cosmetics in Korea


Korean skincare products are becoming popular worldwide, leading to a growing demand for manufacturing in Korea. Korean BeautyTech startup, ObzeKorea Inc., has announced the launch of BeautyWorks scheduled for March 1, 2024. BeautyWorks is a cosmetics manufacturing platform for global brands.

BeautyWorks’ founder, Sehee Kim

BeautyWorks’ founder, Sehee Kim(CallmeKim), a big beauty blogger in Korea, had been reviewing over 50 new skincare products monthly since her university days. Seeing small Korean startup brands achieve big success globally, she was inspired to dream of launching her own cosmetics brand. However, she had a failed attempt to start her own brand with $10,000 gathered from her influencer activities.

Mumbai, December 6, 23 at the Sugar Cosmetics office

She realized many problems for newcomers in the Korean manufacturing industry like overwhelming information, unreasonable pricing, slow responses, and high minimum order quantities (MOQs). In response, she founded a skincare manufacturing company in Jeollabuk-do, Korea, obtained ISO22716 certification, and gained recognition as a Korean venture enterprise. To address problems in the manufacturing process, BeautyWorks platform was developed.

BeautyWorks focuses on the Indian market by developing skincare products for brands like SUGAR Cosmetics’ new brand Quench and 10 other Indian skincare companies. The founder, CallmeKim, emphasizes India’s rapid growth and infinite potential, expressing the intent to focus on expanding services in the Indian market.


Formula customizing service of

BeautyWorks is to help cosmetics development be accessible for global brands, providing monitoring of promising skincare formulations from over 100 Korean skincare laboratories. The platform ensures a user-friendly experience for cosmetic brands  with reasonable prices, and fast services, MOQ500. In addition to monitoring, BeautyWorks offers full services to address challenges faced by initial cosmetic brand owners, product developers such as packaging, cosmetic permits, and clinical trials etc.

The BeautyWorks manufacturing platform is scheduled to launch on March 1, 2024, and further details can be found on the website. (

Media Contact
Contact Person: Sehee Kim
Email: [email protected]
Country: Korea

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