Digital Journal

Global crypto agency, BR Group, partners with WOM Protocol to drive Web3 content marketing forward


WOM Protocol Pte. Ltd. – Singapore, 27 October 2022: Web3 marketing solution, WOM Protocol, is thrilled to announce a marketing partnership with world-renowned crypto agency, BR Group. With over 850 global clients since 2016, the BR Group actively supports web3 projects in scaling their communities, including market making, marketing and technological development services. The partnership will further expand BR Group’s offering to include access to WOM Protocol’s ecosystem of community growth and web3 content marketing tools.

The WOM Protocol is a blockchain-based protocol that allows brands and marketers to easily find, discover and reward user-generated-content. The partnership with WOM, will enable BR Group’s clients to launch creative campaigns with content creators, including lifestyle, web3, metaverse, NFT and crypto influencers from the BULLZ App. The “TikTok of crypto” BULLZ app, has integrated the WOM Protocol to reward creators daily. The WOM rewards are distributed based on content engagement and a trusted peer review rating the content needs to pass for earning. Meanwhile, influencers with over 30 million reach have already accumulated on the app, including over 30k created videos about web3 products.

The app additionally connects verified creators with upcoming web3 projects by showing dedicated content campaigns from brands. While brands set up campaigns within the BULLZ Campaign Manager, once live, they appear in the BULLZ app for verified creators. Creators can discover the project, see the details and decide whether to support the project by creating a video. For further distribution and rewards, creators can also share the video on other social networks such as Twitter.

Nikita Brudnov, Founder and CEO of BR Group: “Founders and their web3 project teams are constantly under high pressure to create content to inform their early supporters, community members and to create awareness about the product innovation they are working on. WOM Protocol’s content creator and campaign management tools are the perfect way to speed up the content creation and distribution process. We are always striving to give the projects we are working with a competitive advantage.”

Melanie Mohr, Founder and CEO of WOM Protocol, said: “We are so thrilled to announce the partnership with BR Group, who have such extensive experience within the crypto industry, with hundreds of clients in various project stages. Together, we will be able to provide upcoming projects with content marketing support through our WOM tools and grow active web3 communities.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM:


BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ:

About BR Group

Operating since 2016, the world-renowned BR Group is a dedicated crypto agency providing various services, including: listing services, market making, marketing, project analytics, worldwide PR, and complex technological development. For more information about BR Group:

Morris is a Technology enthusiast and a writer by night. He has been a part of eTrendy Stock for quite some time and he contributes knowledgeable news articles from the Technology niche.

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