Digital Journal

Check Out Free CRM Software Systems 2023


Without a doubt, the digitalization of the activities of managers and all business processes is the main success factor of any modern company. You can fill in Excel spreadsheets, maintain a customer base by hand or even collect cards for each client. However, the best free CRM software systems are much more effective. These programs eliminate the chaos in the sales department, help the business earn more and automate the company processes.

What Does CRM Stand for?

CRM tools imply software solutions for managing sales and automating interaction with customers and counterparties. The purpose of using such a program is to increase the profitability of the enterprise by means of better customer service. In other words, these are effective tools for organizing contact information, as well as managing relationships with current and potential customers, partners, and employees.

Who Needs Free CRM Software?

Free CRM platforms are perfect for businesses of any size in any industry. Proper customer relationship management is the foundation of business growth and is relevant for:

  • startups;
  • small businesses;
  • medium and large companies.

Free CRM assists startups in attracting new customers and saving time on data management. Small companies need to streamline their workflow, scale their operations and increase productivity. CRM helps them with this. Medium and large companies require CRM to optimize marketing, sales, customer service and maximize revenue.

There are three main systems that need free CRM software. For instance, with the help of CRM technology, the sales team can streamline the entire process and shorten the sales cycle. Sales staff can focus on the most valuable opportunities since they have the ability to visualize the sales funnel.

As for the customer service team, the system allows workers to track any interactions after the sale and share essential updates with the sales or marketing department, who can track customers in the system. In this way, marketing staff can gain valuable insight into customer behavior and divide their customer base into various segments, assisting them in sending customized messages and offers to each of them.

How to Choose the Right CRM System?

The choice of CRM largely depends on the industry, company characteristics, organizational structure, as well as other secondary factors. There is no universal algorithm that will allow you to immediately determine the best option. In choosing CRM for companies, you will be helped by general criteria that will simplify the search for the best service:

  • convenience (ask company employees if they understand the interface so that they do not have to spend lots of time and money on training);
  • browsing history (a good program usually shows user actions and allows you to recover deleted data);
  • maintenance cost (choose an instrument that will not complicate the financial situation);
  • integration (availability of connecting the necessary services, including end-to-end analytics, document designer, and the like).

Popular CRM Solutions

Let’s consider three popular CRM systems for business, which have been tested in practice by hundreds of entrepreneurs.


This is an online workspace with useful tools that make it easier to run an efficient business. The convenience of Bitrix CRM solutions is that individual tools are packaged into a single virtual service, integrated with each other and available through a standard browser version, desktop, or mobile application.

Zoho CRM

This system has several tools for automating the work of sales, marketing and support departments. Deal management allows you to track the stages of interaction with customers, study past activities and identify future opportunities.


This solution eliminates manual work and helps sales teams. The service takes care of all the small tasks, including email/call recording, and data management. The ecosystem collects all data about leads and customers, and their actions.

Wrapping Up

CRM software services create a holistic view of the customer and promote consistent interaction. The best systems also offer tools for customer analytics, offer personalization, collaboration, and all that jazz. Keep in mind that collecting customer data is enough for some, analytics and financial control are vital for others.

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