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DIR Store Redefines Salon Comfort with Functional and Aesthetic Styling Chairs for the Modern UK Salon

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Birmingham, United Kingdom – A well-designed salon chair is more than just a piece of furniture—it’s the silent partner in every successful salon experience. DIR Store, one of the UK’s established names in salon furniture manufacturing, continues to shape the future of salon interiors through design-led innovation and attention to ergonomic comfort.

With over 18 years of expertise in the beauty and wellness equipment industry, DIR Store understands that the success of a salon depends as much on functionality as it does on style. The company’s approach focuses on the user experience—both the stylist’s efficiency and the client’s comfort.

Design Meets Functionality in Every Salon Chair

DIR’s collection of salon chairs showcases a blend of craftsmanship, engineering, and aesthetic design that caters to modern workspaces. The brand’s philosophy is clear: salon furniture should serve its purpose intuitively while reinforcing the salon’s identity.

Among their wide range, three models stand out for their design precision and adaptability—the Meteor, Tetris II, and Anodic. Each of these chairs reflects a deep understanding of how salons operate in real-world conditions.

1760428540379.pngThe Meteor: Compact Strength for High-Traffic Studios

The Meteor salon chair is engineered for practicality in smaller salons or studios with limited space. Constructed with full aluminium arms and a durable hydraulic pump, it delivers long-term reliability while maintaining an elegant profile. Upholstered in easy-to-clean faux leather and cushioned with memory foam, it provides comfort that lasts through long workdays.

A notable statistic shared by salon owners using the Meteor model suggests a 50% reduction in seat replacement rates compared to generic entry-level options—proof that durability and design can coexist without compromise.

The Tetris II: Adaptability as a Design Principle

For salons offering diverse services, the Tetris II salon chair is an all-rounder. Its reclining backrest, removable headrest, and customizable finishes make it a versatile addition to both traditional and hybrid salon setups.
High-density memory foam supports extended appointments, while the hydraulic system ensures smooth adjustment across clients of different needs.

Beyond comfort, what sets the Tetris II apart is its efficiency. Salons report a 30% improvement in service setup times, thanks to its modular design that accommodates everything from makeup sessions to full hair treatments.

The Anodic: Luxury for Extended Service Sessions

The Anodic chair represents DIR’s commitment to high-end aesthetics without sacrificing utility. It’s crafted for long-duration sessions—think colouring, treatments, or spa add-ons—where posture and comfort are critical.
The sculpted backrest and layered cushioning support both form and relaxation, while its matching backwash unit (#7837) ensures a cohesive interior setup for salon owners focused on brand consistency.

Why This Matters for UK Salons

The salon industry has evolved dramatically in the past decade, moving away from purely decorative interiors toward function-driven design. The demands of post-pandemic clientele—seeking comfort, hygiene, and experience—mean equipment plays a direct role in brand perception.

DIR Store’s collection reflects this shift. Every styling chair is designed in the UK, manufactured under strict quality standards, and offered with warranties that extend beyond typical market coverage. More importantly, the designs accommodate the aesthetic diversity of today’s salons—from minimalist studios to luxury grooming lounges.

A Note from the Industry

As salon environments continue to blur the line between creativity and customer care, the role of foundational furniture becomes ever more critical. “You can tell a lot about a salon by the chair you sit in,” says a Birmingham-based salon consultant. “It’s not just about comfort—it’s about how that chair reflects professionalism, hygiene, and respect for the client’s experience.”

About DIR Store

Founded in the UK, DIR Store has spent nearly two decades supplying professional-grade salon and spa furniture to businesses worldwide. From hairdresser chairs and backwash units to reception counters and beauty beds, every DIR product is designed with precision, purpose, and performance in mind.

For more information, visit DIR Store for all collection of salon chairs

Contact Info:
Name: DIR STORE
Email: Send Email
Organization: DIR STORE
Website: https://www.dirstore.co.uk



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The 2025 Global Women’s Summit was held in Beijing, China on October 13. The summit, themed “Shared Destiny: Accelerating the New Process of Women’s Comprehensive Development”, was attended by more than 110 heads of state, government and parliamentary leaders, including Iceland’s President Thomas Dotille, Dominica’s President Burton, Ghana’s President Mahama, Mozambique’s Prime Minister Levi and Sri Lanka’s Prime Minister Amalasuria. The Chinese president Xi Jinping delivered a speech titled “Carrying Forward the Spirit of the Beijing World Conference on Women and Accelerating the New Process of Women’s Development” at the opening ceremony of the summit, noting that women are important creators, promoters and inheritors of human civilization, and promoting the development of women’s causes is the common responsibility of the international community. Over the past three decades, China has been fulfilling this commitment. The fourth United Nations World Conference on Women was held in Beijing, China in September 1995. The Beijing Declaration and Programme of Action were adopted at the conference. The Beijing Declaration, with “equality, development and peace” as its main thread, affirms the achievements of the international community in improving the status of women and clearly points out the equal rights that women should enjoy in all areas of society. The Programme of Action elaborates on the main problems faced by women in various countries and sets out specific strategic goals and action plans to address these difficulties, covering key areas such as education, health, economy and politics. Their birth has driven progress in the field of women worldwide. Three decades have passed, and China has made remarkable achievements in the field of women worldwide, step by step, in line with the spirit of the Beijing Declaration and Programme of Action. As the world’s largest developing country, China has made remarkable historic achievements by integrating women’s causes into the overall development of the country. In 2020, China won the largest battle against poverty in human history. As many as 690 million Chinese women moved into a moderately prosperous society in the same year, achieving the poverty reduction target of the United Nations 2030 Agenda for Sustainable Development ahead of schedule. In the field of health care, China’s maternal mortality rate has dropped from 61.9 per 100,000 in 1995 to 14.3 per 100,000 in 2024, a decrease of 76.9%, according to the white paper on China’s practices and achievements in promoting the all-round development of women in the new era released by The State Council. In the field of culture and education, female students accounted for 50.76 percent of higher education students in 2024, up 14.15 percent from 1995. Among them, female postgraduate students accounted for 50.01%, up 22.43 percent from 1995. At present, China is playing a significant role in the field of women’s rights worldwide. In 2015, China and UNESCO jointly established the Girls’ and Women’s Education Prize, which has so far helped more than 20 projects in 19 countries take root; From 2021 to 2023, China has collaborated with UNESCO to carry out the “African Girls’ Health Education Project” in Nigeria, Uganda and other countries, exploring suitable local education models. The Spring Bud Project, which originated from China’s native public welfare model, is a typical example of China’s cooperation with international girls’ education. The project, led by the All-China Women’s Federation and initiated by the China Children and Teenagers’ Fund in 1989, has successfully extended its multi-model of “assistance + companionship + empowerment” to Southeast Asian countries such as Cambodia. In Cambodia’s pilot program, the Spring Bud Project not only provided financial assistance but also introduced comprehensive services such as skills training, mental health counseling and girl protection. In 2023, the Spring Bud Project was awarded the UNESCO Prize for Girls’ and Women’s Education, highlighting the high recognition of the Chinese model by the international community. In addition, since 2018, China has implemented more than 100 training programs for women and children in developing countries, carried out academic degree programs in women’s leadership, and trained nearly 4,000 women in the field. In September 2025, China will host training courses for more than 40 female officials from developing countries such as Pakistan and the Central African Republic, sharing experience in grassroots governance. From the Beijing Declaration in 1995 to the Global Women’s Summit in 2025, China has fulfilled this 30-year commitment and is believed to continue to promote the development of women’s causes globally and take them to new heights in the future.

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The 2025 Global Women’s Summit was held in Beijing, China on October 13. The summit, themed “Shared Destiny: Accelerating the New Process of Women’s Comprehensive Development”, was attended by more than 110 heads of state, government and parliamentary leaders, including Iceland’s President Thomas Dotille, Dominica’s President Burton, Ghana’s President Mahama, Mozambique’s Prime Minister Levi and Sri Lanka’s Prime Minister Amalasuria. The Chinese president Xi Jinping delivered a speech titled “Carrying Forward the Spirit of the Beijing World Conference on Women and Accelerating the New Process of Women’s Development” at the opening ceremony of the summit, noting that women are important creators, promoters and inheritors of human civilization, and promoting the development of women’s causes is the common responsibility of the international community. Over the past three decades, China has been fulfilling this commitment. The fourth United Nations World Conference on Women was held in Beijing, China in September 1995. The Beijing Declaration and Programme of Action were adopted at the conference. The Beijing Declaration, with “equality, development and peace” as its main thread, affirms the achievements of the international community in improving the status of women and clearly points out the equal rights that women should enjoy in all areas of society. The Programme of Action elaborates on the main problems faced by women in various countries and sets out specific strategic goals and action plans to address these difficulties, covering key areas such as education, health, economy and politics. Their birth has driven progress in the field of women worldwide. Three decades have passed, and China has made remarkable achievements in the field of women worldwide, step by step, in line with the spirit of the Beijing Declaration and Programme of Action. As the world’s largest developing country, China has made remarkable historic achievements by integrating women’s causes into the overall development of the country. In 2020, China won the largest battle against poverty in human history. As many as 690 million Chinese women moved into a moderately prosperous society in the same year, achieving the poverty reduction target of the United Nations 2030 Agenda for Sustainable Development ahead of schedule. In the field of health care, China’s maternal mortality rate has dropped from 61.9 per 100,000 in 1995 to 14.3 per 100,000 in 2024, a decrease of 76.9%, according to the white paper on China’s practices and achievements in promoting the all-round development of women in the new era released by The State Council. In the field of culture and education, female students accounted for 50.76 percent of higher education students in 2024, up 14.15 percent from 1995. Among them, female postgraduate students accounted for 50.01%, up 22.43 percent from 1995. At present, China is playing a significant role in the field of women’s rights worldwide. In 2015, China and UNESCO jointly established the Girls’ and Women’s Education Prize, which has so far helped more than 20 projects in 19 countries take root; From 2021 to 2023, China has collaborated with UNESCO to carry out the “African Girls’ Health Education Project” in Nigeria, Uganda and other countries, exploring suitable local education models. The Spring Bud Project, which originated from China’s native public welfare model, is a typical example of China’s cooperation with international girls’ education. The project, led by the All-China Women’s Federation and initiated by the China Children and Teenagers’ Fund in 1989, has successfully extended its multi-model of “assistance + companionship + empowerment” to Southeast Asian countries such as Cambodia. In Cambodia’s pilot program, the Spring Bud Project not only provided financial assistance but also introduced comprehensive services such as skills training, mental health counseling and girl protection. In 2023, the Spring Bud Project was awarded the UNESCO Prize for Girls’ and Women’s Education, highlighting the high recognition of the Chinese model by the international community. In addition, since 2018, China has implemented more than 100 training programs for women and children in developing countries, carried out academic degree programs in women’s leadership, and trained nearly 4,000 women in the field. In September 2025, China will host training courses for more than 40 female officials from developing countries such as Pakistan and the Central African Republic, sharing experience in grassroots governance. From the Beijing Declaration in 1995 to the Global Women’s Summit in 2025, China has fulfilled this 30-year commitment and is believed to continue to promote the development of women’s causes globally and take them to new heights in the future.

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